March 22, 2025, Sonipat At the IDEATE Lab at Jindal Global University, aspiring business owners convened for an interesting and thought-provoking workshop on scaling strategies for entrepreneurs. With the help of industry professionals, the event gave participants practical advice on how to handle the difficulties of scaling companies.
Developing Up-and-Coming Entrepreneurs
The event, which was organised by IDEATE Lab, was intended to give attendees practical experience in go-to-market (GTM) strategy, branding, marketing, and scaling operations.
Presenters offered a combination of tactical solutions and strategic insights based on their own experiences.
- Co-Founder of Daily Digital & CATR Aksshay Pathak stressed the value of marketing and branding in creating a powerful online presence. Additionally, he talked about GTM tactics that assist new businesses in establishing a strong market position.
- The founder of Tipsy Tiger, Abhishek Chopra, discussed his entrepreneurial experience and the difficulties of growing a business, using fast commerce platforms, and differentiating oneself in a crowded market.
- Experienced businessman Palash Goorha, the founder and CEO of Spryb Digital and the head of Numoo HR’s business office, used his extensive B2B background to provide advice on marketing, branding, GTM strategy, and company growth. The practical foundations for attaining sustainable growth in competitive marketplaces were the main emphasis of his lecture.
A Stage for Development and Innovation
The occasion reaffirmed IDEATE Lab’s dedication to closing the knowledge gap between academic research and practical business issues. By means of these programs, Jindal Global University keeps cultivating an
ecosystem where new business owners may network with professionals in the field and improve their business plans.
A Novel Approach to Digital Development
Additionally, the event marked the debut of Spryb Digital, a digital solutions business that Palash Goorha created. With the goal of assisting companies in creating, expanding, and prospering, Spryb Digital will provide
customised solutions for digital strategy, CRM, lead generation, and hyperlocal marketing.
Platforms like IDEATE Lab will be essential in fostering innovation, offering mentorship, and enabling the upcoming generation of company leaders as entrepreneurship continues to change.