Archroma, a global leader in sustainable specialty chemicals, will present its latest innovations for eco-conscious garment manufacturing at China Interdye 2025, held from April 16–18 at the Shanghai World Expo Exhibition and Convention Center (Hall 1, Booth A101).
The company’s exhibit will highlight High IQ® Lasting Color, a smart color retention program that helps garments maintain vivid colors and deep darks longer. Powered by AVITERA® SE and NOVACRON® dyes, the system also promotes significant reductions in water and energy use—by up to 50%.
Another key feature is PHOBOTEX®, a durable water-repellent finish designed to meet modern performance needs without fluorine. This bio-based, renewable alternative ensures long-lasting fabric protection across a wide range of textile applications, from everyday wear to demanding outdoor environments.
“China remains central to global textile manufacturing,” said Christine Cai, VP for North Asia at Archroma. “We’re excited to help brands meet rising demand for high-performance, lower-impact garment solutions.”
As the largest global exhibition for textile chemicals and dyes, China Interdye provides an ideal stage for Archroma to showcase its commitment to sustainability, performance, and innovation in the textile sector.
Visit Archroma at Booth A101, Hall 1, April 16–18, 2025