BlissClub Secures ₹33 Crore Funding to Drive Expansion
Bengaluru-based women’s activewear brand BlissClub has raised ₹33 crore in a new funding round led by Elevation Capital, with continued backing from Eight Roads Ventures. The investment will support the brand’s working capital, operational scale-up, and business expansion plans.
According to regulatory filings accessed via Tofler, BlissClub issued 16,076 compulsory convertible preference shares at a premium of ₹20,427 each to raise the funds. Post-investment, Elevation Capital holds a 24.5% stake in the company, while Eight Roads Ventures owns 15.79%.
Founded in 2020, BlissClub started as a digital-first brand selling women’s sportswear and has since expanded into offline retail. It now operates across its own online platform and major e-commerce marketplaces, competing with top fashion and activewear labels.
The brand reported ₹92 crore in revenue for FY24, per Tracxn data. This follows a $15 million funding round in 2022, also led by Elevation Capital and Eight Roads Ventures.