DeSL Partners with SAMR to Expand PLM Reach in India

Discover e-Solutions (DeSL), a global leader in delivering end-to-end Product Lifecycle Management (PLM) solutions tailored to the fashion, apparel, and footwear sectors, has announced a strategic partnership with SAMR Technology, a leading Indian tech firm specializing in apparel and footwear solutions.

Under this alliance, SAMR Technology will serve as DeSL’s official representative in India, handling sales, implementation, and support services for DeSL’s advanced PLM software.

“We are proud to bring DeSL’s innovative PLM solution to our clients and deliver value through implementation and ongoing support,” said Sajith Kumar, Managing Director of SAMR Technology.

Known for delivering customized technology solutions across the apparel supply chain, SAMR Technology will play a crucial role in helping Indian fashion brands, manufacturers, and retailers adopt DeSL’s digital tools to boost efficiency, streamline collaboration, and accelerate time-to-market.

“We’re excited to partner with SAMR Technology to better serve the Indian market,” said Colin Marks, CEO of DeSL. “Their deep industry knowledge and strong regional presence make them an ideal partner to deliver DeSL’s digital transformation tools to fashion and footwear brands.”

This partnership is designed to support digital transformation in India’s apparel industry by improving product development, sourcing, and compliance processes while lowering costs and reducing development timelines.

To learn more about the solutions or request a product demo, visit DeSL’s website.

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