During Milan Design Week 2026, UniFor introduces two new product families—MTM – Made to Measure and Giuditta—created in collaboration with the architectural firm Herzog & de Meuron. While distinct in form, both systems share a common philosophy rooted in the precise shaping of space.
MTM – Made to Measure is based on a flexible construction concept defined by clear geometry and a modular structure. It is designed to expand and adapt to different environments while maintaining its identity, allowing it to integrate seamlessly into diverse spatial contexts.
The Giuditta collection, initially developed for the bistro at Villa Roccabruna, now part of the Mandarin Oriental, Lake Como, reinterprets a classic seating typology with a modern perspective. Designed for both indoor and outdoor use, it combines refined aesthetics with comfort and structural precision.
Non Places Concept by Studio Klass
Studio Klass, responsible for UniFor’s creative direction, introduces “Non Places” as the conceptual framework for presenting the two collections. This idea is expressed through an editorial narrative, photography, and a site-specific installation.
Rather than replicating a traditional environment, the installation creates an abstract setting that avoids predefined spatial identity. It allows the products to exist independently within a neutral and undefined space.
“We live in a time when every object seems required to declare its context. With Non Places we chose to do the opposite: to construct a neutral, as yet undetermined condition in which the product could express itself as an autonomous presence.” Marco Maturo, Studio Klass Co-Founder
The installation features a curved glass cylinder forming a transparent boundary that both reveals and separates the space. Inside, a red-toned mineral surface creates a landscape that is not tied to any real-world reference, while a suspended luminous ellipse enhances the overall atmosphere.
Within this setting, the furniture pieces are presented as independent elements, emphasizing their structural qualities rather than suggesting specific usage scenarios.
The concept extends outdoors along Passeggiata Pasternak, where the installation transforms into an open, continuous surface. This space interacts directly with the urban environment, incorporating graphic elements inspired by sports fields. The inclusion of MTM table tennis tables encourages public interaction and engagement.
Maintaining the philosophy of “Non Places,” the outdoor area remains open-ended and shaped by user participation rather than a fixed identity.
Through this project, UniFor highlights its integrated approach to design, where research, production, and creative direction are closely interconnected. The collections and installation together form a cohesive narrative that reflects a unified design process.
Spazio UniFor is presented not just as a showroom, but as an experiential environment where product, architecture, and installation converge to create a shared dialogue.
“Milan Design Week represents for UniFor a moment of synthesis and exchange. The work we are presenting is the result of a shared journey, in which design, production and curatorial vision intertwine organically. Every detail, from the construction system to the installation, arises from a collective process that reflects our way of understanding design.” Carlo Molteni, UniFor CEO