Trident Group, a global manufacturer and exporter of home textiles, paper, chemicals and energy, has been recognised for its design capabilities after winning the ‘Best In-House Studio’ award at the 11th edition of the India’s Best Design Awards (IBDA) 2026.
The latest honour marks the fifth time Trident Group has received the award, reinforcing its position in design innovation and creative excellence within the industry.
The awards were presented on 29 August at The Westin, Pune, as part of the 11th edition of the Design India Show, a prominent platform showcasing creativity, innovation and design-led transformation.
Design at the Core of Product Innovation
The recognition highlights Trident Group’s continued focus on integrating aesthetics, functionality, sustainability and consumer relevance into its products and brand experiences.
At the centre of this approach is the company’s in-house design studio, which brings together more than 40 designers from leading institutions such as the National Institute of Design (NID), National Institute of Fashion Technology (NIFT) and international design schools.
The diverse team combines different cultural perspectives and areas of expertise to develop design concepts across product design, communication and branding.
Combining Consumer Insights with Sustainability
Trident’s design studio incorporates global trend intelligence, consumer insights, sustainability principles and storytelling into its development process.
This integrated approach enables the company to create differentiated products and experiences designed to respond to changing consumer preferences while maintaining a focus on responsible production.
The recognition at IBDA 2026 reflects the growing importance of design as a strategic component of the textile industry, particularly as brands and manufacturers seek to differentiate their products through innovation, functionality and sustainability.
Strengthening Leadership in Home Textiles
Trident Group is among the world’s major manufacturers of terry towels and supplies home textiles and paper products to international markets.
Its integrated focus on manufacturing, innovation, sustainability and design has helped the company build a presence across global markets.
The fifth Best In-House Studio award further reinforces Trident Group’s commitment to design-led innovation and its vision of creating products that combine practical functionality with contemporary aesthetics and consumer appeal.
The recognition also highlights the role of in-house creative capabilities in helping textile companies respond to evolving global trends and develop products for increasingly design-conscious markets.