In a groundbreaking collaboration between Advance Denim and Gracell, the fashion industry is about to witness a revolutionary step towards sustainable denim manufacturing. The partnership is set to unveil their pioneering denim collection featuring Gracell x Circulose viscose, a fabric made with a remarkable 50% blend of Circulose pulp.
This unveiling, scheduled to take place at the prestigious Kingpins Amsterdam event from October 18 to 19, is more than just a product launch. It’s a testament to the industry’s commitment to pushing the boundaries of eco-friendly fashion.
Circulose and Gracell:
At the heart of this innovation lies Circulose, the branded dissolving pulp created by Renewcell. This unique pulp, derived entirely from 100% recycled textiles, serves as the primary ingredient for producing cellulosic fibers. It can be blended with wood pulp at the fiber production stage, opening up new horizons for sustainable fashion. Gracell, a high-tenacity viscose crafted by Yibin Grace, complements Circulose’s eco-friendly properties.
Two Distinct Fabrics:
The denim collection showcases two distinct fabrics, each emphasizing comfort and sustainability. The 10.4 oz super soft comfort stretch fabric comprises a blend of cotton, recycled cotton, Gracell x Circulose, Ecovero, and spandex. It’s a testament to the fact that sustainable fashion doesn’t mean sacrificing comfort.
For those seeking high-performance denim, the 9.4 oz performance stretch fabric is an ideal choice. It combines cotton, Gracell x Circulose, recycled cotton, and Lycra T400, ensuring both durability and sustainability.
The Path to Progress:
This launch follows the recent announcement by Grace regarding their successful trials of viscose staple fiber, made with an impressive 50% blend of Circulose pulp, a significant leap from the previous content of 30%. This serves as a testament to the tireless dedication of Advance Denim and Grace towards sustainability in fashion.
Patrik Lundström, the CEO of Renewcell, emphasized the significance of this partnership, stating, “We value the pace at which this partnership came together, as it is evident both Advance Denim and Grace are upholding their commitments to sustainability and that they recognize the urgency for action.”
A Sustainable Future:
The collaboration between Advance Denim and Gracell represents a beacon of hope for the fashion industry. It demonstrates that the pursuit of sustainability doesn’t mean compromising style or quality. As these visionary brands introduce their Gracell x Circulose denim collection, they usher in a new era of eco-conscious fashion that’s sure to resonate with consumers and inspire other industry players to follow suit.
As the fashion world converges at Kingpins Amsterdam, all eyes will be on this innovative partnership, eagerly anticipating the future of denim that blends style with a profound commitment to the planet .