Archroma, a global leader in sustainable speciality chemicals, has launched its newly redesigned website to better support customers in making smarter, more environmentally responsible choices across the textile, packaging, and paper industries.
The refreshed platform is tailored to assist manufacturers and brands in navigating complex market demands and sustainability regulations with interactive, science-based tools. Among the site’s standout features is SUPER SYSTEMS+, an intuitive solution selector that allows users to identify low-impact systems based on fabric type, end-use, compliance needs, and color shade—facilitating optimized dyeing, printing, and finishing workflows.
Visitors can also explore Packaging Technologies offerings, including solutions that support circular packaging across sectors such as pulp and paper, tissue, and construction. The new Innovation section highlights recent breakthroughs and expert insights.
According to Dhirendra Gautam, VP Global Marketing and Strategy for Textile Effects, the relaunch isn’t just cosmetic—it’s an actionable tool that aligns with Archroma’s broader mission to lead industries toward smarter, more sustainable practices.
Lisa Clark, VP Marketing and Sustainability for Packaging Technologies, emphasized that the digital experience now mirrors Archroma’s real-world impact—delivering “color, protection, and purpose” with solutions that align with global sustainability goals.