New Delhi, May 2025 – In light of rising geopolitical tensions between India and Pakistan, several leading electronics companies have postponed their in-person product launch events in New Delhi, citing heightened security risks. Samsung and Tecno have already canceled upcoming physical events, while brands such as OnePlus and iQOO are reevaluating their plans and considering virtual alternatives.
The decision follows a series of cross-border incidents, including drone attacks, that have raised safety concerns across major Indian cities. Although the brands have not announced revised launch dates, they confirm that product sales timelines will remain unchanged.
Industry insiders suggest that this shift may signal a broader move toward virtual product launches, which offer greater flexibility and safety in uncertain environments. Companies are now focusing on maintaining customer engagement and media coverage while adapting to a dynamic security landscape.
This strategic pivot reflects how external geopolitical factors are reshaping marketing and operational models across industries, especially in high-profile sectors like consumer electronics.