BW Converting Project Selected for Microsoft AI Lab

BW Converting has achieved a major digital milestone as its machine learning initiative focused on fault anomaly detection has been chosen as one of the inaugural projects for the newly launched Microsoft AI Co-Innovation Lab located at the University of Wisconsin–Milwaukee.

The project, developed collaboratively by BW Converting’s Accelerate digital services team and Barry-Wehmiller’s Digital Innovation division, exemplifies how artificial intelligence can move beyond static dashboards to deliver real-time, actionable insights. This selection highlights BW Converting’s growing presence within Wisconsin’s thriving tech ecosystem and strengthens its ongoing relationship with TitletownTech, a joint venture between the Green Bay Packers and Microsoft.

Accelerate, BW Converting’s flagship digital platform launched in 2020, is engineered to do more than display machine metrics—it combines real-time monitoring with expert technician insights, enabling customers to proactively identify issues, reduce downtime, and enhance operational efficiency.

“Our goal isn’t just to visualize data, but to interpret it and help customers act on it,” said Amber Stollfus, Director of Digital Services and Solutions at BW Converting.

TitletownTech played a key role in preparing BW Converting’s submission to the AI Lab, guiding the process and ensuring the project’s potential was clearly articulated to Microsoft evaluators. The selected projects in the Co-Innovation Lab benefit from direct collaboration with Microsoft engineers to rapidly prototype and scale AI-driven solutions.

This initiative not only underscores BW Converting’s commitment to continuous innovation but also serves as a strategic opportunity to further integrate AI into industrial operations, benefiting both BW Converting and its customer base.

Upcoming strategic sessions between BW Converting executives and TitletownTech leaders aim to further expand innovation efforts throughout the state, fostering a stronger AI development environment in Wisconsin.

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