Circ, a leading textile-to-textile recycling innovator, has announced the expansion of its Fiber Club initiative to speed up the commercial adoption of recycled textile materials. The second cohort welcomes new brand partners Madewell (J.Crew Group), Reformation, and European retailer C&A, along with strategic supply chain collaborators Lenzing and Linz Textil.
Initially launched in January 2025 with brands such as Bestseller, Eileen Fisher, Everlane, and Zalando, Fiber Club was created to overcome key barriers like minimum order volumes and high pricing that often slow down the uptake of next-generation sustainable fibers. By pooling demand across the pulp, fiber, and yarn stages, the program helps brands move beyond pilot projects toward large-scale product launches and long-term material commitments.
The participating brands in this new cohort are developing collections using TENCEL™ | Circ® with REFIBRA™ technology, which contains 30% Circ pulp derived from recycled polycotton textile waste. Circ supplies the recycled pulp, while Lenzing processes it into lyocell fibers. Linz Textil then spins these fibers into yarn, and each brand works with its chosen fabric and garment manufacturers to integrate the material seamlessly into existing supply chains.
With increasing regulatory requirements and growing consumer demand for sustainable fashion, Fiber Club provides brands with a practical pathway to adopt circular materials at scale. Proposed extended producer responsibility (EPR) policies in the US and Europe further highlight the need for brands to invest in recycling and recovery systems, making commercially viable recycled fibers a rising priority.
Peter Majeranowski, CEO of Circ, stated that the company’s next phase is focused on removing the obstacles to commercialization. By working within established manufacturing networks, the Fiber Club model reduces complexity and cost, making circular textile solutions more accessible today.
Partners across the initiative, including sustainability leaders from Madewell, Reformation, Lenzing, Linz Textil, Zalando, and Everlane, emphasized that collaboration and shared demand are essential to scaling textile-to-textile recycling and creating a more resilient and sustainable fashion industry.