As India’s love for camping continues to surge, Decathlon is celebrating the 20th anniversary of its game-changing 2-Second Tent. To honor this milestone, the brand is launching six limited-edition retro colorways that pay homage to the adventurous spirit and timeless appeal of camping.
Camping in India has evolved far beyond hardcore trekking. Today, it’s embraced by young adults, especially those aged 25–35, who are seeking nature, authenticity, and quiet escapes over digital distractions. From the Himalayan lakes of Himachal to the lush plantations of Coorg, from the dunes of Rajasthan to the lake retreats of Maharashtra, Indian campers are embracing a more spontaneous, soulful kind of travel.
Yet, traditional tent pitching remains a notorious pain point—confusing, time-consuming, and often overwhelming. Recognizing this, Decathlon revolutionized the experience with its 2-Second Tent, engineered for hassle-free setup and takedown.
This compact marvel features a quick-fold design, is weather-resistant (withstanding 50 km/hr winds), and includes patented Fresh & Black™ fabric to ensure cool, dark interiors for comfortable rest. Its innovative design is built to thrive across India’s varying terrains and climates.
With the Indian camping tent market expected to hit ₹1128 crore by 2029 (CAGR 4.5%), Decathlon’s tent innovation alone is growing at 10%, commanding a 16.4% market share. The brand’s latest move: plans to introduce an XL 4-Person Family Tent to further democratize outdoor adventures.
Hans Peter Jensen, Sport Director at Decathlon India, shared:
“For 20 years, the 2 Second Tent has symbolized our commitment to removing barriers to the outdoors. It’s more than just a tent—it’s a gateway to nature and shared memories. With India’s camping boom, we’re excited for millions more to discover this joy.”
👉 Watch the anniversary film here: Decathlon Camping Video