Discover e-Solutions (DeSL), a global leader in Product Lifecycle Management (PLM) software for the fashion and footwear sectors, has formed a strategic partnership with SAMR Technology, a leading Indian tech firm specializing in apparel and retail solutions.
Through this collaboration, SAMR Technology will lead the sales, implementation, and support of DeSL’s PLM suite across India, helping local brands, manufacturers, and retailers streamline product development, sourcing, and compliance workflows. With this alliance, DeSL aims to expand its presence in the fast-growing Indian fashion and retail market, offering localized service and greater support.
SAMR’s Managing Director, Sajith Kumar, emphasized the value of delivering DeSL’s cutting-edge solutions to Indian clients, while Colin Marks, CEO of DeSL, praised SAMR’s deep market insight and regional strength.
The partnership is set to drive digital transformation for India’s apparel and footwear industry by enhancing efficiency, collaboration, and speed to market, while reducing costs and improving compliance.