As winter temperatures begin to dip across India, Dollar Industries Limited has rolled out its latest winterwear offering with an expanded range of Dollar Thermals and Dollar Ultra Premium Thermals. Designed to combine warmth, durability and contemporary styling, the collection reflects the brand’s focus on meeting evolving consumer expectations in the innerwear and winterwear segment.
The new thermal range is engineered to deliver consistent performance throughout the season. Featuring 0% shrinkage, the garments are designed to retain their original shape, fit and feel even after repeated washes. Crafted using premium fleece fabric, the thermals provide dependable insulation and all-day comfort while maintaining a clean, tailored silhouette suitable for daily wear.
For consumers seeking elevated comfort, the Dollar Ultra Premium Thermals are developed using 100% Super Comb Siro Clean Cotton Yarn, offering enhanced softness, warmth and durability. Advanced processing techniques ensure minimal shrinkage and long-lasting fit, making the range suitable for prolonged winter use across varying climatic conditions.
“Our winter portfolio reflects our commitment to innovation, comfort and customer-centric design. Whether it is the classic necklines or the contemporary styles, each product is thoughtfully crafted to deliver warmth without compromising on aesthetics. We understand the diverse climatic challenges across the country and our winter collection ensures that consumers stay protected and stylish no matter where they are. We continue to strengthen our presence in the winter-wear segment, driven by robust consumer trust and our focus on delivering high-quality products,” said Mr Vinod Kumar Gupta, Managing Director, Dollar Industries Limited.
The winter collection is available in multiple neckline options, including U-cut, V-cut and high-neck designs, catering to both functional and style preferences. Offered for men, women and children, the range ensures that every family member can stay warm without sacrificing comfort or appearance.
Dollar Thermals are priced between INR 350 and INR 500, while the Dollar Ultra Premium Thermals are available in the INR 450 to INR 600 range. The products can be purchased through select retail outlets across India, the company’s official e-commerce platform, and leading online marketplaces.