The Export Promotion Mission (EPM) is a flagship initiative designed to provide coordinated support across trade finance, standards compliance, logistics, overseas warehousing and market development. Approved in November 2025, the Mission consolidates multiple export-support measures under a unified and digitally driven framework. It has a total outlay of ₹25,060 crore for the period FY 2025–26 to FY 2030–31.
EPM is implemented through two integrated sub-schemes: Niryat Protsahan and Niryat Disha. Niryat Protsahan focuses on financial enablers and trade-finance instruments, while Niryat Disha addresses non-financial barriers, market access and ecosystem support.
With the latest expansion, ten interventions are now operational under the Mission, covering trade finance, compliance enablement, logistics support, overseas warehousing, trade intelligence and market access.
Objectives of the Mission
Through its framework, EPM seeks to:
- Improve access to affordable and diversified trade finance for MSMEs and first-time exporters
- Support compliance with international quality, technical and sustainability standards
- Strengthen export branding, logistics and overseas warehousing capabilities
- Expand market access and trade intelligence support
- Enable wider MSME participation, including cross-border e-commerce exports
The Mission adopts a coordinated institutional approach by integrating policy support, trade finance, logistics facilitation and market linkages.
Niryat Protsahan – Financial Enablers
Niryat Protsahan addresses export credit and finance-related constraints faced by MSMEs.
Newly Launched Interventions
1) Support for Alternative Trade Instruments (Export Factoring)
This intervention enables MSME exporters undertaking merchandise exports under the notified six-digit tariff lines to access export factoring services through registered NBFC export factoring firms. Interest subvention of 2.75% is provided on factoring cost, subject to a maximum limit of ₹50 lakh per IEC. Both recourse and non-recourse factoring are permitted in Indian Rupees and freely convertible foreign currencies.
2) Credit Assistance for E-Commerce Exporters
Implemented through the Export-Import Bank of India (EXIM Bank), this component provides working-capital support to MSME e-commerce exporters with valid IEC and Udyam Registration, as well as new MSME exporters with at least one year of domestic e-commerce turnover.
- Direct E-Commerce Credit Facility: Up to 90% guarantee coverage, capped at ₹50 lakh
- Overseas Inventory E-Commerce Credit Facility: Up to 75% guarantee coverage, capped at ₹5 crore
Interest subvention of 2.75% is available, subject to an annual ceiling of ₹15 lakh per applicant.
3) Support for Emerging Export Opportunities
This component provides shared-risk and credit instruments for expansion into new or higher-risk markets. Risk-sharing ranges from 10% to 90% of transaction value. Maximum Liability Permissible (MLP) caps include 15% country-wise, 5% exporter-wise, 1% transaction-wise and 10% issuing bank-wise exposure.
Interventions Already Operational
4) Interest Subvention for Pre- and Post-Shipment Export Credit
Interest subvention of 2.75% is available on export credit, subject to a maximum of ₹50 lakh per exporter. Arrears of ₹850 crore under the erstwhile Interest Equalisation Scheme have been cleared. Since January 2026, around 3,000 exporters have registered.
5) Collateral Support for Export Credit
Credit guarantee coverage of 85% is provided for micro and small enterprises and 65% for medium enterprises. The maximum eligible credit limit is ₹10 crore per exporter. Around 60 exporters have registered under this intervention since January 2026.
Niryat Disha – Non-Financial and Market Access Enablers
Niryat Disha addresses compliance, logistics, trade facilitation and overseas market access requirements.
Newly Launched Interventions
1) Trade Regulations, Accreditation and Compliance Enablement (TRACE)
TRACE provides financial assistance to MSME exporters with valid IEC and Udyam Registration for international certifications.
- Positive List: 60% of actual cost net of taxes or ₹25 lakh, whichever is lower
- Priority Positive List: 75% of actual cost net of taxes or ₹25 lakh, whichever is lower
Annual cap: ₹25 lakh per exporter
The Positive List includes CE Marking, FDA certification, ISO standards and SABER/SASO. The Priority Positive List includes BRCGS, FSSC 22000, HACCP, MSC, ASC and SMETA certifications.
2) Logistics Interventions for Freight and Transport (LIFT)
LIFT supports MSME exporters of notified eligible products from notified districts. Assistance of up to 30% of actual transport cost is provided, subject to ₹20 lakh per exporter per financial year. Shipments via rail and road are eligible, and air shipments are permitted for certain regions.
3) Integrated Support for Trade Intelligence and Facilitation (INSIGHT)
INSIGHT provides financial assistance for toolkits, training, district-level facilitation, research, innovation and trade analytics. Support of up to 50% of approved project cost is available, while government entities may receive up to 100%.
4) Facilitating Logistics, Overseas Warehousing and Fulfilment (FLOW)
Assistance is available for up to three years:
- Overseas Warehousing Facility: Lower of ₹10 crore or 30% of project cost
- Overseas Fulfilment Arrangements: Lower of ₹5 lakh per month or 30% of project cost
- Display and Market Access Facilities: Lower of ₹5 crore or 30% of project cost
- E-Commerce Export Hubs (ECEH): Lower of ₹10 crore or 30% of project cost
Intervention Already Operational
5) Market Access Support (MAS)
MAS provides support for Buyer Seller Meets, Trade Fairs, Trade Delegations and Reverse Buyer Seller Meets.
- Up to ₹5 crore per event for Buyer Seller Meets, Trade Fairs and Trade Delegations
- Up to ₹10 crore per event for Reverse Buyer Seller Meets
Arrears of ₹118.65 crore under the erstwhile Market Access Initiative (MAI) Scheme have been approved. A total of 34 events, including 24 Trade Fairs and 10 Reverse Buyer Seller Meets, have been approved with cumulative financial support of ₹45.5 crore.
Application Procedure
Under Niryat Protsahan, exporters file an Intent-to-Claim (IC) on dgft.gov.in to generate a Unique Identification Number (UIN). Lending institutions submit Claim Submissions as per guidelines.
Under Niryat Disha, exporters submit Intent-to-Claim and Reimbursement Claims on trade.gov.in. FLOW, INSIGHT and MAS follow a proposal-based approval process evaluated by the EPM Division, recommended by the Sub-Committee and approved by the Steering Committee.
The Export Promotion Mission is implemented through coordination among Central Ministries, State and District authorities, financial institutions, Export Promotion Councils and Indian Missions abroad.
Source: PIB Research