A recent study by Aquapak has revealed that fashion, accessories, and cosmetics are perceived as the least sustainable product categories when it comes to packaging reduction and recyclability. While food leads the way, only 13% of UK consumers think clothing brands are doing enough. However, over half of shoppers say they’re more likely to buy from brands using 100% recyclable packaging.
Aquapak’s eco-friendly material, Hydropol™, offers a game-changing solution. Used by forward-thinking brands like Finisterre and N. Brown Group, Hydropol garment bags dissolve safely in hot water or degrade without harming the environment — reducing plastic use and supporting the shift to a circular economy.
With the pressure of sustainability reporting and EPR legislation, packaging innovation has never been more crucial. Hydropol is helping brands future-proof their packaging strategies while protecting the planet.