Hologenix, the leader in infrared textile innovation and creator of CELLIANT®, will showcase its first direct-to-consumer (DTC) product, the Infrared Dream Pillow Powered by CELLIANT, at the Health Optimisation Summit in London on September 13–14, 2025. This marks the international debut of the pillow, which first launched in May to strong consumer response. The Dream Pillow leverages CELLIANT’s proprietary infrared (IR) technology to support thermoregulation, enhance local circulation, and boost cellular oxygenation, helping users wake up feeling more rested and energized.
Seth Casden, CEO and co-founder of Hologenix, emphasized that his goal since founding CELLIANT has been to improve lives through infrared benefits, envisioning a future where infrared is part of daily wellness routines. He expressed enthusiasm about expanding the company’s offerings, forging new partnerships, and connecting with attendees and like-minded brands at the Summit.
CELLIANT has long been incorporated by respected European companies including BLACKROLL, Centa-Star, Decathlon, and DAGi, giving Hologenix strong familiarity with the international market. At the Summit, the company will highlight wholesale opportunities, seek potential collaborations, and introduce more people to the benefits of infrared technology.
The Infrared Dream Pillow is now available for purchase online in the UK via shopcelliant.com/en-gb, and in the US at shopcelliant.com. Visitors can find Hologenix at Booth #S7, or schedule meetings with Kresimir Hernause, Head of EMEA Business Development.