India’s dynamic sportswear sector welcomes a fresh contender as Agilitas Sports, the country’s fastest-growing sportswear platform, launches Lotto with a bold target of building it into a ₹1,000 crore brand within five years.
The launch is led by cricket stars Yuvraj Singh and Abhishek Sharma, who present the brand in an unfiltered, humorous campaign that reflects Lotto’s distinct personality. The video begins with the duo attempting to pronounce “Lotto è un marchio di eredità italiana” (Lotto is a brand of Italian heritage), setting a playful tone rooted in authenticity and cultural resonance.
Agilitas CEO and Co-founder Abhishek Ganguly emphasizes that this is more than a typical market entry—it’s about building category leadership with a brand that brings global legacy and local relevance.
Yuvraj Singh, who has been connected with the founding team since 2011 and is an early investor, shared:
“Lotto’s vibe is different—it’s expressive, stylish, and unapologetically fun…this is only the start, with a very exciting YWC x Lotto collab coming soon.”
Abhishek Sharma added:
“Lotto lets you be yourself—it’s bold, effortless, and doesn’t try too hard. For me, this is more than just a partnership—it’s about repping something I truly believe in.”
Lotto’s Indian debut also marks the introduction of Lotto Leggenda, its premium sneaker line inspired by classic European styles of the ‘70s–‘90s, designed in Italy and now manufactured in India at Mochiko Shoes, acquired by Agilitas.
With exclusive rights to Lotto in India, South Africa, and Australia, Agilitas is positioning the brand for multi-market growth in sneakers, apparel, and accessories—blending heritage with youth culture.
Lotto’s arrival marks a shift in the Indian sportswear landscape—toward brands with purpose, attitude, and international edge.