In a bold move set to redefine the men’s fashion landscape, Mack Weldon, the renowned New York-based menswear brand, is proud to announce the launch of its groundbreaking Silver Denim collection. This innovative line introduces Ionic+ silver-infused ring-spun cotton selvedge fabrics, promising to keep your jeans odor-free for a lifetime, no matter how often they’re washed.
The brainchild of Brian Berger, founder, and CEO of Mack Weldon, this collection represents a revolution in denim fashion. “Denim is a wardrobe staple for every man, and it’s something we’ve had our eye on for a while,” said Berger. “The challenge was clear: how can we bring true innovation to this fiercely competitive category? The answer lay in our core material technology, which we’ve successfully incorporated into our premium Silver line of underwear and t-shirts.”
Collaborating with partners at Noble and Cone Denim, Mack Weldon seamlessly integrated Ionic+ silver technology with the finest denim materials, resulting in a product that is nothing short of extraordinary. Beyond its natural antimicrobial properties, the 10oz denim offers a year-round weight, combining just the right amount of stretch for unparalleled comfort and mobility. What’s more, the eco-conscious washing process utilizes a waterless ozone rinse, locking in natural dyes and bestowing the jeans with a premium raw appearance while minimizing water consumption.
This Silver Denim collection doesn’t stop at the basics. It’s packed with features designed to elevate the denim-wearing experience. Durable, powder-coated hardware ensures longevity, while reflective accents on the cuffs prioritize bike safety. Bonded seams on the back pockets reduce weight and enhance durability, and lint-preventing mesh inside the front pockets adds to the overall functionality.
Berger proudly asserts, “We’ve scrutinized every detail, and the result speaks for itself. The design is sleek, the fit is flattering, the details are thoughtful, and the quality is second to none.”
Mack Weldon’s Silver Denim collection transcends conventional fashion by merging style, technology, and sustainability into one seamless package. With these jeans, odor is a thing of the past, and the future of fashion has never looked so appealing.
Prepare to embrace the future of denim – where innovation and style intertwine seamlessly. Mack Weldon has just redefined the rules of fashion, and the world of menswear will never be the same again.