Naia by Eastman Advances Circular Fashion at Challenge the Fabric 2025
Naia™, the sustainable fiber brand from Eastman, actively participated in Challenge the Fabric 2025, an industry-leading event promoting circularity in fashion. The event brought together top designers and material innovators to explore creative, low-waste solutions for a more sustainable textile industry.
Designers at the event showcased garments made with Naia™ Renew—a fully biodegradable fiber crafted from sustainably sourced wood pulp and certified recycled materials. These designs highlighted how eco-conscious fabrics can deliver both high performance and modern style.
By promoting fibers made for circular systems, Naia™ continues to support the industry’s shift toward responsible sourcing and sustainable production. Eastman’s commitment to circularity in fashion reinforces its leadership in driving innovation for a cleaner, greener future.