Durak Tekstil had the final traditional customer meetings in Denizli, deciding on a customer-focused approach as the fundamental marketing strategy. At the event, which was attended by over 120 textile producers, comprehensive information on cutting-edge sewing and embroidery threads was given, and opportunities for new partnerships were presented.
At a client conference held in Denizli, Durak Tekstil, a prominent producer of industrial sewing and embroidery threads, greeted the top textile producers in the area. More than 120 experts from the industry attended the event, which included presentations on Durak Tekstil’s business expansion, broad product line, R&D studies, and the introduction of Renk İplik, which began operations as a new dealer. The presentations made by Durak Tekstil Board Chairman Hüseyin Kuru, Board Vice Chairman Saadet Oran, Board Member and Marketing Director Yiğit Durak, and Executive Board Chairman Nadiye Kurteş attracted great attention. In addition to highlighting how these sectoral meetings satisfied them and provided new chances, the attendees said the event produced a strong synergy.
In her introductory remarks, Saadet Oran recalled the 52-year history of Durak Tekstil and outlined significant turning points in the company’s development from the manufacture of fishing net thread to its position as a pioneer in industrial sewing and embroidery threads. “We saw the growth of our business, which my father Ali Durak started as a tiny workshop in Bursa under my brother Ömer Durak’s creative vision. During my brother Ömer Durak’s time, a little workshop in Bursa had a creative idea. We have presented you with new products based on research and development studies and have also increased our capacity via ongoing investments in order to provide the best solution to you, our valued stakeholders in the Turkish textile sector. Together with you, the industry representatives, Durak Tekstil is now making significant progress towards becoming a worldwide brand and is still bringing innovative solutions to the market. We are grateful to our partners and industry representatives who are accompanying us on this journey,” Oran stated.
Positive trends are emerging in the economy for 2025.
During his presentation, Hüseyin Kuru, the chairman of the Durak Tekstil Board, presented significant insights on the Turkish and global economies. Declaring that despite events like trade wars and the like, the years when manufacturing will recover its worth have begun Kuru stated that “production power will provide more advantages in the upcoming period,” referring to the new cold war era. Along with the movement in the American and European markets, North African nations and the former Eastern Bloc countries are also expected to rise. With our production capacity, we as Turks can take advantage of additional chances in this process.
“For the Turkish economy, 2025 will be a positive period with fewer risks, a more stable outlook, and more economic activity,” he said, adding that they had optimistic hopes for the year. We have entered a phase of stable increasing exchange rates and stable falling interest rates, following a period of low exchange rates and high interest rates. The same is true of the shift from a contracting domestic market to one that is gradually expanding. While this procedure, the European market’s economy will also recover. Despite the ongoing regional conflicts, we think the market’s recovery will have a greater impact. As Durak Tekstil, we have prepared and developed our 2025 viewpoint and strategies based on many possibilities. With our vision that highlights our brand supremacy, puts quality and supply continuity first, and uses R&D to create unique goods, we will continue to provide the best to our clients in the quickest amount of time.
The range of products offered by Durak Tekstil is expanding.
Executive Board Chairman Nadiye Kurteş answered a number of questions from attendees and gave information on cutting-edge research during his presentation on sewing and embroidery threads created and manufactured by Durak Tekstil. She added that the threads’ unique structures allow them to be used effectively in machines. “Manufacturers prefer our industrial embroidery and sewing threads that meet different application demands with both their high quality and durability standards and richness of colours,” she said.
Kurteş stated: “The best application results are enabled by a variety of embroidery threads, including Poly-Soft, Visco, Durafix, and Durapol.” Our threads come in a variety of colours, textures, and characteristics, making the embroidery more eye-catching. Textile goods require sewing, and as Durak, we provide our clients with a variety of options in this area. A large number of our The required stitching qualities are met by threads like Polystrong Premium, Durafix, Poly-jet, Duracotton, and Duratex. Durak Textile threads are mixed with a wide variety of textile surfaces, ranging from the most delicate to hefty and challenging materials like denim. Our shuttle threads Duraless, Durabobbins, and Duma are well-known in the industry and help enterprises run more efficiently.
Kurteş also discussed cutting-edge technological threads created via research and development studies, showing that their portfolio is continuously growing for a variety of sectors and uses. She clarified that clients are also supplied recycled special threads in addition to threads with a wide range of practical qualities including flame retardant, UV resistant, cut resistant, anti-static, and water repellent. Kurteş discussed the potential applications and prospects offered by the new items, which include scented embroidered thread, water-soluble thread, electrical thread, cooling embroidery thread, and thermochromic thread.
Customer-focused marketing initiatives demonstrate their effectiveness.
Yiğit Durak, the marketing director and board member of Durak Tekstil, gave a lecture in which he discussed brand and marketing initiatives. Speaking on the significance of branding, Durak stated that by distinguishing in terms of quality, philosophy, product, vision, and experience, companies can get the full trust of their customers. “Durak Tekstil has an infrastructure that can reach every part of Turkey, and we keep improving it to provide the goods that we clients’ requests as quickly as feasible. Additionally, each year we gain more clout in export markets. As we commemorate our 50th anniversary in 2022, we have accomplished a great deal and are eligible to take part in the Republic of Turkey’s Ministry of Trade’s Turquality Brand Support Program. He said that Durak Tekstil was the first business in its industry to join the initiative.
New motto and QR code designs were made, according to Durak, who said they concentrated on corporate branding development. We have established a pattern of connecting with customers in addition to taking part in significant fairs that influence industrial sewing and embroidery thread globally. We planned this gathering in Denizli following our events in Adana, Kayseri, Azerbaijan, Izmir, Ankara, and Tunisia. These sessions allow us to speak with our users directly, build a close relationship with them, and establish a shared vision,” he stated. “Experience technology with Durak,” “Experience art with Durak,” and “Experience nature with Durak” are the mottos for the work, according to Durak, who also mentioned that e-commerce has been enabled for online sales.
Renk İplik, the new dealer, got to work right away.
At the Durak Tekstil Denizli Customer Meeting, Renk İplik was also introduced as the company’s new dealer in the area. The Denizli-based business made fresh investments for a large stock holding and prompt service assistance with the dealership arrangement. Speaking at the ceremony, İsmail Öztürker, general manager of Renk İplik, emphasised that they had previously collaborated with Durak Tekstil and stated that their goal for the next time was to expand their market share in Denizli and the surrounding area.
Öztürker declared that they have finished all the preparations for stock holding and quick service with their new investments in 2024, adding, “Our new partnership will not only expand our business but also allow us to provide the best service to more customers by expanding our service area.” Through the e-commerce channel, we can sell our items to all nearby cities, particularly Denizli, as well as İzmir, Çanakkale, Antalya, and even anywhere else. Our clients may be sure that their orders will arrive the following day thanks to our growing inventory and product selection in Durak Tekstil threads. Renk İplik, Durak Tekstil, and our industry would all benefit from this collaboration, he said.
Meeting Durak delighted the participants.
The Durak Tekstil Denizli conference, which drew over 120 attendees, was documented as a success. Participants stressed how the presentations’ information enlightened them and how the encounters they had with business representatives throughout the event helped them.
“We have been working with Durak Tekstil for 20 years with great satisfaction,” says Hasan Öztürk, owner of Esma Nakış. The machines have advanced and accelerated throughout this period. By preparing its threads for the next era, Durak Tekstil has not abandoned us. We believe that Durak Tekstil is a stronger producer in this regard. With their R&D studies, they can provide us with a variety of threads, and we are confident that we can locate a new thread from them when we seek it out. The fact that it is a local brand holds great significance for us. Additionally, we were quite happy with this occasion; it was good to see them after a long time, talk with them, and hear about their advances. We were energised and strengthened by seeing the corporate representatives in Denizli. The fact that it is a local brand holds great significance for us. Additionally, we were quite happy with this occasion; it was good to see them after a long time, talk with them, and hear about their advances. We were energised and strengthened by seeing the corporate representatives in Denizli.
Mehmet Ali Mutlutürk, Production Manager at Feo Textile: “We have been utilising Durak Textile threads since our firm was created a year ago. As a business that specialises in knitting, brode, and embroidery, Durak makes it simple for us to locate the threads we need. Our primary criteria for selecting them were their quality and the absence of colour leakage. We wish to have Durak by our side constantly as we work towards our growth objectives in the near future. We were inspired by the interest we observed and the threads we learnt about during this event. We saw once again that if there is going to be an innovation in the sector, it will be at Durak.”