TechnoSport, one of India’s fastest-growing activewear brands, has inaugurated its first exclusive brand outlet (EBO) in Andhra Pradesh, located in Vijayawada. This marks the 14th store in India, reinforcing the brand’s ambitious plan to launch 50 EBOs by the end of 2025. Spread over 1,800 sq. ft., the new store reflects Vijayawada’s vibrant sports culture and active community.
To celebrate, the brand hosted the ‘High 5 TechnoSport’ event—featuring a 5K marathon and cycling activities with support from the Vijayawada Runners Society, Amaravati Bicycle Club, and Capital Cycle Club. Over 250 fitness enthusiasts participated in the event that ended with a ribbon-cutting ceremony.
TechnoSport’s strength lies in its innovation-led in-house manufacturing, offering technologically advanced apparel made for India’s demanding climate. The Vijayawada store showcases collections featuring proprietary technologies like DURACOOL+ and TECHNO DRY that ensure UPF 50+ protection, antimicrobial properties, and superior comfort.
Sunil Jhunjhunwala, Managing Director & Co-Founder, stated:
“Vijayawada stands at the heart of Andhra Pradesh’s sporting spirit, making it the perfect home for our first store in the state. Performance and innovation, powered by state-of-the-art manufacturing and a commitment to sustainability, is what TechnoSport stands for. From advanced polos to high-tech tights, our expansive product lineup is crafted to meet every fitness and lifestyle need.”
Puspen Maity, CEO at TechnoSport, added:
“The launch of our first store in Vijayawada marks an exciting step forward in our South India growth strategy. More than just retail spaces, our stores are designed to offer immersive brand experiences where people can explore our latest innovations, feel the quality, and find products that truly support their active lifestyles.”
Following store launches in Bengaluru and Pune, upcoming outlets are planned in Chennai, Ooty, Raipur, and other key cities.