TechnoSport has officially launched its kids’ activewear collection on FirstCry, India’s top platform for children’s products. This marks a strategic step in expanding its presence in a high-growth category. The new line consists of over 300 styles, with an average selling price of ₹400, offering affordability while maintaining high standards of performance and quality.
The brand sees children’s activewear as a core growth driver, expecting it to account for around 20% of its overall revenue within five years. FirstCry is set to play a critical role in this journey, not only online but also through its expanding offline store network across India.
The kids’ activewear market in India is gaining strong momentum as more children participate in sports, fitness, and recreational activities. Parents are increasingly seeking performance-driven, comfortable, and stylish apparel for their kids. With India’s activewear market projected to surpass US$29.9 billion by 2030 at a CAGR of 12.2% (2025–2030), this segment represents a high-potential growth area.
By creating a dedicated landing page for TechnoSport, FirstCry ensures parents can easily access a wide selection of curated, high-quality activewear. This initiative bridges the gap between rising demand and limited availability, making kids’ performance wear more accessible and trustworthy.
Sharing his perspective, Puspen Maity, CEO of TechnoSport, said:
“We’ve been closely tracking the rise of youth sports and active lifestyles, and one thing became clear, while the market is full of options for adults, there’s very little truly designed for kids. With more children embracing fitness and sports, the need for performance-driven, comfortable activewear was undeniable. FirstCry, as the go-to destination for parents in India, with its unmatched scale, trust, and reach both online and offline, is the perfect partner to help us bridge this gap. Together, we’re bringing the same quality and functionality that define TechnoSport to a category that has long been underserved.”
The new kids’ range features in-house fabric innovations such as:
- Cotflex: 4-way stretch with memory function
- Techno Dry: advanced quick-dry technology
- Matpiq: soft hand-feel with a matte finish
- TECHNOCOOL+, TechnoGuard (antimicrobial protection), and UPF 50+ sun protection
These technologies deliver comfort, hygiene, durability, and style—making the apparel suitable for both intense activities and daily wear.
Founded in 2007, TechnoSport has grown into one of India’s fastest-growing performance wear brands, with 18+ exclusive brand outlets and a state-of-the-art manufacturing hub in Tiruppur, Tamil Nadu. The company remains committed to making affordable, high-quality, performance wear accessible for all Indians.