The report “Thermoplastic Polyurethane Adhesive Market by Type (Hot Melt Adhesives, Solvent-based Adhesives), Form (Granular, Powder, Liquid), End-Use Industry (Packaging, Textile, Consumer Goods, Automotive) – Global Forecast to 2029″, size is projected to grow from USD 1.27 billion in 2024 to USD 1.76 billion by 2029, registering a CAGR of 6.7% during the forecast period. Versatile performance properties, growing demands in various industries, and requirements concerning sustainability together drive the demand for TPU adhesives. TPU adhesives exhibit excellent flexibility, durability, and strong bonding strength over a wide range of substrates, making them highly in demand in industries such as footwear, automotive, electronics, and textiles. Excellent heat resistance and chemical stability provide reliable performance under the most demanding conditions, whereas elastic properties support applications requiring flexibility, such as wearable devices and flexible packaging. In addition, the increasing global need for lightweight and environment-friendly solutions has increased the demand level as TPU adhesives assist in weight reduction and can be formulated from renewable or recycled resources.
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· 260 Market data Tables
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Some of the prominent key players are:
· The Lubrizol Corporation (US)
· BASF (Germany)
· Covestro AG (Germany)
· Huntsman International LLC (US)
· Wanhua (China)
· DIC CORPORATION (Japan)
· H.B. Fuller (US)
· Henkel AG & Co. KGaA (Germany)
· Arkema (France)
· Huafon (China)
· NANPAO RESINS CHEMICAL GROUP (Taiwan)
· Shandong INOV Polyurethane Co., Ltd. (China)
Driver: Rising demand in automotive for durable and flexible bonding solution
The growing need for durable, flexible bonding solutions is boosting global demand for TPU adhesives in the automotive industry. Manufacturers favor TPU adhesives for their lightweight, high-performance properties that enhance fuel efficiency and reduce emissions. Known for their flexibility, strength, and resistance to temperature, moisture, and chemicals, TPU adhesives are ideal for automotive interiors, exteriors, sealing systems, trims, and electronics. With the rise of EVs and autonomous vehicles, TPU adhesives are crucial for assembling lightweight parts while ensuring structural integrity and NVH control. Additionally, stricter environmental regulations are driving demand for TPU adhesives due to their solvent-free, eco-friendly formulations.
Powder is anticipated to be the second largest segment Thermoplastic Polyurethane Adhesive Market segment, by form, during the forecast period.
The powder form segment is the second largest in the TPU adhesive market because of its increased adoption in industries requiring precision application, efficient processing, and customizable performance characteristics. Powder TPU adhesives also allow for consistent and controlled application, which reduces waste and provides uniform bonding across large surfaces. This is especially valuable in high-volume production environments. It also is more favourable for automation of manufacturing processes, for example in the process of thermal lamination where accurate application of adhesives will contribute to good product quality. Demand for lighter weight and visually pleasing products continues to be in demand within the textile and consumer goods market and as such encourages powder-based TPU adhesives because they adhere well without bulk.
Textiles is anticipated to be the second largest segment Thermoplastic Polyurethane Adhesive Market segment, by end-use industry, during the forecast period.
The textiles segment holds the second-largest share in the TPU adhesive market, with rising demand for high-performance adhesives in sportswear, outdoor gear, industrial fabrics, and medical textiles. In the textile industry, TPU adhesives are more favoured for their flexibility and elasticity, maintaining strong bonds even under repeated mechanical stress, which makes them very suitable for laminating and bonding fabrics in demanding environments. These adhesives improve the durability and functional properties of textiles by offering water resistance, abrasion resistance, and lightweight solutions for bonding, which are critically important for producing high-tech fabrics and performance wear. These are also supported by fast-growing seamless and aesthetic textile applications, such as heat bonding of garments and welded seams. Unlike traditional stitching, TPU adhesives provide smooth and durable finishes, which align with consumer preferences for sleek and functional products.
Europe is expected to be the second largest region in the global Thermoplastic Polyurethane Adhesive Market, by region, during the forecast period.
Europe accounts for the second-largest share of the market for TPU adhesives mainly due to its robust industrial base with remarkable technological advancements and a steadily rising requirement for high-performance bonding solutions for diversifying different sectors. TPU adhesives, mainly due to their excellent strength of durability, impressive flexibility, as well as their impressive capabilities to bond well with a very extensive range of different materials, heavily find application in the diversified industries across Europe, which include automotive, textile, electronic, and constructional industries. The adoption of TPU adhesives is also driven by Europe’s focus on sustainability and eco-friendly manufacturing practices, since they can be formulated with low VOCs and recyclable materials, thus meeting strict environmental regulations like REACH and the European Green Deal.