The Thermoplastic Polyurethane (TPU) Adhesive Market is projected to grow from USD 1.27 billion in 2024 to USD 1.76 billion by 2029, achieving a CAGR of 6.7%, driven by demand across key industries such as textiles, footwear, automotive, and electronics. TPU adhesives are preferred for their elasticity, chemical resistance, and durability—meeting the growing need for lightweight, flexible, and sustainable solutions.
Increasing usage in renewable energy, wearables, and green product lines is propelling the market forward. Noteworthy innovations include Lubrizol’s Pearlbond™ ECO 590 HMS, made from 59% renewable content, and BASF’s largest TPU production line at its Zhanjiang facility. Companies like Henkel, Wanhua, Covestro, and DIC Corporation are scaling operations and introducing eco-friendly and performance-enhanced adhesives.
Europe remains a key growth region due to its emphasis on sustainability, industrial innovation, and compliance with strict environmental regulations like REACH and the European Green Deal.