TechnoSport, India’s fastest-growing activewear brand, has set its sights on Eastern India as a key growth market, launching two new Exclusive Brand Outlets (EBOs) at Mani Square Mall, Kolkata, and Sentrum Mall, Asansol.
These launches bring TechnoSport’s nationwide EBO count to 21 stores, a milestone in its rapid retail expansion. The brand is experiencing doubling of EBO revenues year-on-year and boasts an impressive 83% conversion rate on footfalls, reinforcing confidence in its target of ₹600 crore revenue in FY 2025-26.
The Kolkata opening was graced by Indian footballer Pritam Kotal, reflecting the brand’s strong ties with sports and athletes. The 1,714 sq. ft. store provides a modern retail experience and showcases TechnoSport’s complete range of performance-driven activewear tailored to Indian conditions. The event featured a ribbon-cutting ceremony followed by an energetic Zumba session, symbolizing the brand’s active lifestyle ethos.
Puspen Maity, CEO, TechnoSport, said:
“The East is a strategically important market for us, and customer insights have guided our plans to open more demand-led outlets in the region. Our Kolkata outlet brings a fresh retail experience, allowing consumers to engage with our innovations and enjoy high-performance products designed for active lifestyles.”
Beyond retail, TechnoSport’s expansion boosts local employment and contributes to regional economic growth. Earlier, the brand signed an MoU with the Government of Odisha to invest ₹100 crore in a state-of-the-art activewear manufacturing facility, expected to create 1,000+ jobs.
The new outlets highlight TechnoSport’s in-house fabric innovations:
- Cotflex: 4-way stretch with memory function
- Techno Dry: Quick-drying performance
- Matpiq: Soft hand feel with matte texture
- Technocool+, TechnoGuard (antimicrobial protection), and UPF 50+ sun protection
These technologies ensure comfort, durability, and performance, making TechnoSport apparel suitable for both intense workouts and everyday wear.