The technology and design-driven brand backed by Intex will showcase its innovation vision at IFA 2026, expanding its presence in international markets.
PYIE, a technology and design-driven innovation ecosystem backed by the legacy, infrastructure and manufacturing capabilities of Intex, has announced its participation in IFA 2026, one of the world’s leading global platforms for consumer electronics and technology innovation.
The event is scheduled to take place from September 4–8, 2026, in Berlin, Germany, marking an important milestone for PYIE as it makes its European debut and strengthens its engagement with the international technology ecosystem.
PYIE Expands Its Global Technology Presence
PYIE’s participation at IFA 2026 follows the brand’s debut at CES 2026, where it received recognition from global brands, technology enthusiasts and industry stakeholders.
Building on that momentum, the company sees IFA 2026 as the next step in its international expansion strategy. The event will provide PYIE with an opportunity to engage with global brands, retailers, technology professionals and consumers from across international markets.
With visitors and participants from more than 130 countries, IFA provides a significant platform for PYIE to introduce its technology and design philosophy to a global audience.
The company will be among a select group of Indian brands participating at the event, highlighting the growing presence of Indian technology and innovation companies on international platforms.
Design-Led Innovation at the Centre of PYIE’s Vision
At IFA 2026, PYIE will showcase the design philosophy and innovation roadmap behind its emerging technology ecosystem.
The brand aims to combine global technology standards, design-focused innovation and local market understanding, while leveraging the infrastructure and manufacturing legacy associated with Intex.
The company’s presence at IFA is also intended to provide international industry professionals and technology enthusiasts with an early look at how PYIE is building its product and innovation ecosystem.
Through this approach, PYIE is seeking to establish itself as a technology brand with an international outlook while maintaining a connection to the Indian market and its manufacturing capabilities.
Building International Partnerships
Beyond product and technology showcasing, PYIE plans to use its presence at IFA 2026 to engage with potential distribution partners, retailers, technology companies and other international stakeholders.
The company aims to develop long-term collaborations and expand its presence across global markets as it builds its international technology brand.
Ishita Bansal, Founder and CEO, PYIE, said: “IFA 2026 marks an important step in PYIE’s journey to establish itself as a credible, design-first technology brand on the world stage. Backed by Intex’s legacy of trust, infrastructure, and scale, we are building an ecosystem that brings together global innovation and local relevance. Our presence at IFA reflects our commitment to bringing world-class technology and design sensibility to consumers everywhere, while strengthening India’s capacity to design and create technology for the world.”
PYIE at IFA 2026
Visitors to the PYIE showcase will get an opportunity to explore the brand’s approach to technology, design and innovation, along with its broader vision for developing a globally relevant technology ecosystem.
The participation is expected to strengthen PYIE’s visibility among international technology companies, retail partners, media and consumers while creating opportunities for future collaborations and market expansion.
For PYIE, its European debut at IFA represents another step in its ambition to establish an international presence and position Indian innovation within the global consumer technology landscape.
Visit PYIE at IFA 2026
Industry professionals, media representatives, retailers and technology enthusiasts can visit PYIE during IFA 2026 to learn more about its technology vision and design philosophy.
Event: IFA 2026
Dates: September 4–8, 2026
Location: Messe Berlin, Germany
PYIE Booth: Hall 5.2, Stand 231