Alcantara Grabs Prestigious Coup de Coeur LR 66 Award at Automobile Awards 2023 in Paris!

In a dazzling ceremony at the Automobile Club de France, Alcantara took center stage as it clinched the coveted Coup de Coeur LR 66 Award during the 6th edition of the Automobile Awards 2023. This prestigious accolade solidifies Alcantara’s unrivaled standing in the automotive realm, acknowledging its unparalleled qualities—lightweight, durable, soft, and high-performance.

Renowned globally, Alcantara’s ability to seamlessly mold into various shapes and textures sets it apart, a feat achieved through a fusion of creative prints, cutting-edge technologies, and meticulous craftsmanship—a true embodiment of Made in Italy quality.

The award isn’t just a testament to Alcantara’s excellence but also highlights its pivotal role as the material of choice for leading car manufacturers. Aston Martin, Bentley, Hyundai, Maserati, McLaren, Peugeot, and Renault all swear by Alcantara’s attributes. Beyond automobiles, it graces the realms of fashion and furnishings, collaborating with eminent designers like mLanvin, Yohji Yamamoto, Fumie Tanaka, and Ligne Roset.

Alcantara’s influence extends far beyond the automotive and fashion spheres. It leaves its mark on Microsoft’s Surface Pro laptops, and its integration in exhibitions with prestigious museums such as Maxxi in Rome, the Victoria & Albert in London, and the Mori in Tokyo further cements its cultural significance.

Expressing delight at receiving the award, Alcantara’s Chairman, Andrea Boragno, emphasized their commitment to relentless innovation and sustainable development. Recent strides include the introduction of products derived from post-consumer certified recycled polyester and accelerated research into end-of-life recycling—a pioneering technology aiming to fully recover the polyester component of Alcantara.

As Alcantara continues to revolutionize industries and push boundaries, the Coup de Coeur LR 66 Award stands as a symbol of recognition for a brand that seamlessly blends luxury, performance, and sustainability. The automotive world, fashion, and beyond eagerly await what innovative strides Alcantara will make next on its remarkable journey.

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