The report “Anti-counterfeit Packaging Market (Mass Encoding, RFID, Tamper Evidence, Hologram, Forensic Markers), End-use Industry ( Food & Beverage, Pharmaceuticals, Electrical & Electronics, Automotive, Luxury goods), and Region – Global Forecast to 2026”, size is projected to grow from USD 117.2 billion in 2021 to USD 211.3 billion by 2026, at a CAGR of 12.5% from 2021 to 2026. The market is driven by factors such as strong growth in the demand from the food & beverage and pharmaceutical & healthcare sectors. The growing pharmaceutical & healthcare industry and rise in counterfeit products in the market are the major drivers of the anti-counterfeit packaging market.
Some of the prominent key players are:
· Avery Dennison (US)
· CCL Industries Inc. (Canada)
· 3M Company (US)
· DuPont (US)
· Zebra Technologies Corporation (US)
· SICPA Holding SA (Switzerland)
· AlpVision S.A (Switzerland)
Avery Dennison specializes in high-speed manufacturing, information display & management, logistics, branding, graphics, and packaging. This enables the company to impact a wide range of markets such as packaged goods, apparel, transportation, construction, and healthcare. The company worked with a number of beverage industry leaders to ensure their pressure-sensitive technology cut process scrap rates, achieve higher application speeds, and increase their clients’ line capacity. In order to build sustainable momentum in value creation, the company adopted strategies, such as investments, in the high-potential market segments, such as China; product differentiation and innovations in maximizing the shelf impact of labels; offering customizable ultra-violet and infrared ray print options; and development of the label navigation application.
Opportunities :
Key manufacturing sectors including agriculture, apparel and clothing, food & beverages, and pharmaceuticals are registering high growth rates in emerging economies, which provides an excellent brreding ground for the packaging companies to expand their operations. Also, the sales in of pharmaceuticals and personal care products in these regions expanded considerably during the covid pandemic, which is expected to further fuel the demand for anti-counterfeit packaging in the upcoming years.
Drivers :
Overall growth of packaging industry, fuelled by the growth in demand for packaging products from food & beverages, personal care, and pharmaceutical industries is projected to drive the growth of market. Further, with corporations and governments across the globe launching an effort against counterfeiting activities to safeguard both the brand image and consumer health, the demand for anti-counterfeit packaging is expected to expand at a significant rate during the forecast period.
Asia Pacific is projected to be the fastest-growing region in the anti-counterfeit packaging market during the forecast period.
Asia Pacific, with emerging economies such as China and India, is expected to drive the anti-counterfeit packaging market. China is projected to account for the largest market share and dominate the Asia-Pacific anti-counterfeit packaging market in 2021. The growing pharmaceutical & healthcare and food & beverage industries are likely to drive the demand for anti-counterfeit packaging solutions in China. In addition to this, the country’s large consumer base, overall positive economic environment, and increase in manufacturing activities will drive demand in the packaging industry.
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