ASICS demonstrated a strong presence at the TCS World 10K Bengaluru 2026 as the Official Sports Goods Partner, with its athletes delivering standout performances in elite categories. This achievement further strengthens the brand’s growing influence in India’s competitive running space.
Harmanjot Singh secured first place in the Indian Elite Men’s category with an impressive timing of 00:29:13. Meanwhile, Bhagirathi achieved third place in the Indian Elite Women’s category, finishing with a time of 00:35:29.
Beyond elite competition, ASICS emphasized its commitment to community engagement through immersive on-ground activations. A key highlight was the ASICS House, a dedicated post-race space designed to foster deeper interaction with the running community. The venue functioned as an experiential hub, offering customization stations, photo opportunities, and giveaways for participants.
Along the race route, a Motivation Zone powered by the ASICS Run Club (ARC) energized runners, encouraging them to push forward and complete the race with renewed determination.
Aligned with its ‘Sound Mind, Sound Body’ philosophy, ASICS also showcased stories of perseverance, discipline, and personal growth through curated content initiatives. These stories featured everyday runners, illustrating how the brand supports both athletic performance and overall well-being.
Commenting on the event, Mr. Rajat Khurana, Managing Director, ASICS India and South Asia, said:
“Bengaluru is setting the pace for how running is evolving in India. We’re seeing a clear shift from participation-led to performance-led running, where runners are training with greater intent, structure and awareness. The TCS World 10K reflects this evolution, closely aligning with our ‘Sound Mind, Sound Body’ philosophy at ASICS. We believe performance is not built in isolation, but through a balanced approach that integrates physical training, mental resilience and recovery. The performances by Harmanjot and Bhagirathi are a strong reflection of this mindset, and set the benchmark for distance running in India.”
ASICS’ continued association with the TCS World 10K Bengaluru reflects its broader vision of shaping the future of running in India. Across major cities such as Mumbai, Delhi, Bengaluru, and Hyderabad, the brand is building a more structured and performance-oriented ecosystem that supports both elite athletes and the wider running community. By combining athletic excellence, community engagement, and a focus on holistic wellness, ASICS is helping drive a more disciplined and aspirational running culture in the country.