Bluesign technologies ag is proud to announce the participation of CEO Daniel Rufenacht at the upcoming Promotional Products Association International (PPAI) North American Leadership Conference, scheduled for May 5-7, 2024, in Salt Lake City, Utah. The PPAI is a 14,000+ member strong association made up of suppliers and distributors of promotional products and services including specialty advertising, branded apparel, business gifts, premiums, incentives, and recognition awards.
bluesign’s Daniel Rufenacht will be joining Josh Ellis, Editor-in-Chief of PPAI, and Steven Baumgaertner, CEO of Cybergroup International , a bluesign system partner and a leader in the promotional products segment in Europe, for a dynamic panel discussion. The panel “European Union: An International Partnership Models the Possibility of Sustainable Solution” will tackle unique challenges faced by the industry and explore the vast opportunities for U.S. promotional products companies to follow in the footsteps of successful European partners such as Ide House of Brands in Norway and Cybergroup International in Germany.
A global force for change since 2000, bluesign® technologies monitors the complex journey of textile products from the chemical level to the final product. The bluesign team includes chemical and textile engineers, as well as specialists who oversee a robust system of factory auditing and certification. Daniel Rufenacht’s presence at the conference is particularly significant as he will be addressing the pressing issues the promotional products industry faces, comparing promotional merchandise to disposable fast fashion.
We are able to offer pre-panel interview access to bluesign CEO Daniel Rufenacht, Dale Denham, MAS+, President and CEO of PPAI, and Steven Baumgaertner, CEO of Cybergroup International to share their insights as their upcoming conversation is set to be a catalyst for promotional products industry-wide change. Please let us know if you would be interested in speaking with them.
About bluesign:
The bluesign® SYSTEM is the solution for sustainable textile production. It eliminates harmful substances right from the start of the manufacturing process, and it sets and controls standards for environmentally friendly and safe production. This not only ensures that the final textile product meets very stringent consumer safety requirements worldwide but also gives consumers confidence in purchasing sustainable products.