Coloreel enters the sewing market through Juki America.

Juki America and Coloreel have announced a cooperation that will bring Coloreel’s revolutionary thread dying technology to the sewing industry. Coloreel enables Juki sewing machines to access millions of accurate colours in real time.

“We are thrilled to be moving from needlework to sewing. For Coloreel, this collaboration marks a significant strategic turning point as we expand our technology into the sewing business. Torbjörn Bäck, CEO of Coloreel, states, “Our collaboration with Juki America enables us to take use of their strong market presence and technological know-how.

The only authority to promote and distribute Coloreel for sewing machines in North and South America will be granted to Juki’s distributors. The first-ever installation of Coloreel combined with a Juki sewing machine will take place at Arizona’s FABRIC Incubator, a renowned clothing manufacturer and fashion incubator that helps emerging designers.

“Juki’s relationship with Coloreel is a logical step forward,” states Juki America President and CEO Masanori Awasaki. “Pairing Coloreel’s thread dyeing with our sewing solutions sets a new industry standard and opens up new possibilities in stitch design and precise color matching for our customers in the Americas.”

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