Cone Denim Leads the Charge in Sustainable Fashion with Cutting-Edge Innovations

Cone Denim, a trailblazer in the world of sustainable fashion, has once again taken the industry by storm with their latest groundbreaking initiatives. The renowned denim manufacturer, headquartered in Greensboro, North Carolina, has unveiled an extraordinary journey towards a more eco-conscious future.

At the recent Kingpins show in New York, Cone Denim proudly introduced its second zero-waste design collection, leaving fashion enthusiasts and environmentalists alike in awe. The “Interconnected” collection showcases the pinnacle of sustainable craftsmanship, featuring denim fabrics crafted from up to 100% post-industrial recycled cotton. This move highlights Cone Denim’s steadfast commitment to reducing waste and reimagining denim’s ecological impact.

But that’s not all – Cone Denim has not just created fashion; they’ve created a movement. The company has established a certified supply chain for recycled cotton in Mexico, setting a new standard for transparency and accountability in the industry. Customers can now have peace of mind, knowing that Cone Denim fabrics in the Western Hemisphere are produced through a certified closed-loop process for recycled cotton, ensuring that their denim choices make a positive impact on the planet.

Cone Denim President, Steve Maggard, shared his enthusiasm for this monumental stride: “We recognize the value for our customers to have third-party verification of the recycled content used in denim made by Cone. The demand for recycled cotton continues to grow, and we are thrilled to pave the way in sustainable denim innovation.”

Furthermore, Cone Denim’s dedication to sustainable practices goes beyond fabric production. Teaming up with innovative partners, the company has introduced Ionic+ technology, a game-changer in the realm of soft surface applications. By embedding positively charged silver ions into the fabric fibres, Cone Denim has revolutionized denim protection. Jeans featuring Ionic+ technology remain microbe and odour-free throughout their lifetime, reducing the need for frequent washing. This cutting-edge approach not only conserves water and energy but also aligns with the brand’s ethos of responsible manufacturing.

In the upcoming Autumn 2023 launch, renowned brand Mack Weldon will proudly showcase denim fabricated with Cone Denim’s Ionic+ technology, taking denim wear to a whole new level of comfort and sustainability.

Cone Denim’s unwavering dedication to environmental stewardship, innovation, and sustainable practices continues to shape the future of fashion. As the industry seeks greener horizons, Cone Denim leads the way, proving that style and sustainability can seamlessly coexist, one denim thread at a time.


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