By uniting nature, technology, and human potential, “defy the elements” bridges the gap between brand mission and user experience.
Kansas City, Missouri — (Released Right Away) – Driven by swift expansion in the worldwide market and a brand transformation emphasising environmentally conscious performance innovations, eVent® Fabrics, a world pioneer in waterproof and breathable fabric technology, is intensifying their goal of adopting the new phrase, “defy the elements,” and providing the greatest weather protection.
“Defy the elements” defines a new vision for eVent, which aims to bridge the gap between the company’s objective to create cutting-edge, high-performing materials that push the limits of what is possible in outdoor gear and users’ reluctance to let the weather dictate their plans for outdoor adventures.
Chad Kelly, President of eVent Fabrics, stated, “Our products are the result of an unrelenting pursuit of excellence, where every fibre, weave, and layer is designed to stand up to nature’s harshest conditions.” Our motto, “defy the elements,” perfectly captures our dedication to quality and innovation. It communicates enabling our users to confront the weather head-on is at the heart of what we do. Our textiles are designed to keep you dry and comfortable in every situation, whether it involves intense rain, wind, or harsh temperatures.
In addition to giving end users the assurance that eVent understands their demands and offers a variety of first-in-class laminates for a wide range of outdoor activities, the new slogan aims to pique the interest of both new and current brand consumers. The company’s new eVent motto will be used consistently across all brand communications, including hang tags and brand collateral.