The report “Feminine Hygiene Products Market by Nature (Disposable, Reusable), Type (Sanitary Napkins, Panty Liners, Tampons, Menstrual Cups), Region (Asia Pacific, North America, Europe, Middle East and Africa, South America) – Global Forecast to 2025” The global feminine hygiene products market size is projected to grow from USD 20.9 billion in 2020 to USD 27.7 billion by 2025, at a CAGR of 5.8% during the forecast period 2020 to 2025. The market growth is driven by the rise in awareness about feminine hygiene management and the increasing disposable income of females.
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• 143 Market data Tables
• 46 Figures
• 195 Pages and in-depth TOC on “Feminine Hygiene Products Market – Global Forecast to 2025”
Some of the prominent key players are:
· Johnson & Johnson (US)
· Procter & Gamble (US)
· Kimberly-Clark (US)
· Essity Aktiebolag (publ) (Sweden)
· Kao Corporation (Japan)
· Daio Paper Corporation (Japan)
· Unicharm Corporation (Japan)
· Premier FMCG (South Africa)
· Ontex (Belgium)
Opportunity: Developing eco-friendly feminine hygiene products
There are companies such as Saathi, Carmesi, Heyday, Everteen, Purganic, and Aakar that are producing 100% bio-degradable sanitary napkins. Many alternatives are available in market such as fiber, jute fiber, and banana fiber, along with a cellulose-based hydrogel that can replace the synthetic superabsorbent polymer. Making use of natural absorbent material can also help to reduce the overall cost of sanitary napkin. Currently, the issue of the non-biodegradability of feminine hygiene products is a serious environmental concern. However, the development of eco-friendly products such as sanitary napkins from the natural fiber is a sustainable option to advance in this market.
The sanitary napkins segment accounted for the largest share of the feminine hygiene products market in 2019.
By type, the sanitary napkins segment accounted for the largest market share in 2019. The large share can be attributed to their increased awareness compared to other feminine hygiene products along with easy availability. Sanitary napkins are easy to use and are available in different types. There are various design modifications happening in sanitary napkins to provide more comfort during the menstrual cycle.
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Asia Pacific accounted for the largest share in the global feminine hygiene products market in 2019
Asia Pacific accounted for the largest share of the feminine hygiene products market in 2019. The countries considered for study in the Asia Pacific feminine hygiene products market include China, India, Japan, Indonesia, Malaysia, and Thailand. Growing disposable income, rapid urbanization, and awareness about menstrual hygiene management are driving the feminine hygiene products market in this region. Recently, the Indian government announced plans to invest USD 160 million in the Suvidha initiative, a scheme to ensure proper access to sanitary napkins in rural areas of the country. The government plans to provide biodegradable sanitary napkins to the masses at the cost of USD0.00014 through this scheme. The government plans to involve high net worth individuals (HNIs) and corporates to assist in distributing sanitary napkins to underprivileged women across the country. These developments will further boost the demand for feminine hygiene products.
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