In a groundbreaking move towards revolutionizing transparency in the consumer goods supply chain, Haelixa, the Swiss-based physical traceability solution provider, has just received a substantial capital injection from the prestigious Zurich Silk Association (ZSIG). This infusion of funds promises to be a pivotal moment in the mission to create a new standard in physical traceability worldwide.
Founded in 1854, the Zurich Silk Association boasts a storied history in Switzerland’s textile industry. With a relentless focus on promoting high-quality projects within the textiles sector, ZSIG’s support for Haelixa signals their unwavering commitment to innovation.
Gediminas Mikutis, Co-Founder and Chairman of the Board at Haelixa, expressed profound gratitude for ZSIG’s support, emphasizing the association’s rich history in textiles and its track record in selecting forward-looking solutions. “This contribution reaffirms our shared dedication to innovation,” Mikutis stated.
Haelixa’s mission is nothing short of transformative: to become the global standard in physical traceability. Their pioneering technology employs engineered DNA markers that can withstand the rigors of processing and treatment throughout the supply chain, empowering textile and fashion companies to make responsible choices.
By testing products for these DNA markers at every stage of their journey through the value chain, Haelixa enables brands to verify their claims and calculate their environmental and social impact. This newfound transparency will undoubtedly reshape the industry, fostering greater accountability and sustainability.
The capital infusion from ZSIG will fuel the expansion of Haelixa’s global operations, propelling them closer to achieving their vision of full supply chain transparency. The Zurich Silk Association is proud to be part of this pivotal moment, recognizing the profound impact Haelixa’s technology will have on the textile industry, providing a traceable fingerprint for stakeholders.
Haelixa Ltd.’s groundbreaking approach involves physically integrating DNA markers into materials, creating an enduring and traceable signature from producer to retail. Their primary focus on sustainably produced items, including organic and recycled textiles, aligns perfectly with the evolving demands of conscious consumers and responsible businesses.
As the collaboration between Haelixa and ZSIG deepens, the future of the consumer goods supply chain appears brighter than ever. Together, they are poised to usher in a new era of transparency, accountability, and sustainability that will reshape the industry for generations to come. Stay tuned for more exciting developments in this trailblazing partnership.