Prominent Companies Collaborate Again to Enter New Markets
January 28, 2025, Los Angeles, California – With Sunlighten®, the world leader in portable light treatments and infrared saunas, Hologenix, a pioneer in textile innovation and the manufacturer of CELLIANT® infrared materials, announces the introduction of its second product. The companies are collaborating once more to offer a cutting-edge line of athletic clothing and performance bed linens that include CELLIANT infrared technology into their fabric to enhance performance and recuperation.
By converting body heat into infrared energy, CELLIANT improves cellular oxygenation and local circulation, accelerating recuperation and enhancing general health. Through this partnership, Sunlighten’s infrared wellness expertise and Hologenix’s scientifically supported infrared (IR) textile technologies are combined to create items that enhance people’s daily lives.
The firms initially collaborated on the popular Sunlighten Sauna Linen Collection, which featured infrared sauna cushion covers, bath towels, and throw pillow covers. The most recent partnership enters the bedding and sportswear markets.
Hologenix co-founder and CEO Seth Casden stated, “We are excited to continue growing our partnership with Sunlighten, a brand that shares our goal of bringing wellness innovation to the forefront.” “This partnership demonstrates how our infrared technology can be integrated into a variety of product categories to revolutionise our perception of wellness, while also building on the success of our initial product launch of the Sauna Linen Collection.”
Aaron Zack, co-founder and CEO of Sunlighten, stated, “Working with the Hologenix team has been a natural fit from the beginning because we both have a passion for developing innovative infrared products for wellness enthusiasts.” “The success of our initial partnership showed how much people like goods that incorporate wellness into daily activities. With this new line, we’re expanding that innovation by utilising the transformational potential of infrared technology to enter the bedding and sports apparel sectors, enabling people to feel better and enjoy life to the fullest. To satisfy the demands of our customers, we will work together to keep growing in this field.
A New Bedding Line for a Better Sleep
Using CELLIANT-infused fibres to control temperature, improve sleep quality, and accelerate recovery, the new Infrared Performance Sheets (which start at $199) are intended to turn sleeping spaces into restorative wellness havens. The bed linens come in Queen or King sizes and are cool, silky, and precisely weighted.
Athletes’ Infrared Activewear
The human body also emits infrared heat, so it’s not just found in saunas and the sun. This natural energy is captured by incorporating CELLIANT® into Sunlighten textiles. Body heat is captured by tiny earthly minerals included into the fibres, which then convert it into full spectrum infrared that is reflected back into the skin.
Made with cutting-edge infrared fabric technology, the men’s collection features the Men’s Tee ($59) in charcoal heather or black in sizes small through 3XLarge and the Men’s Short ($69) in black or desert taupe in sizes small through 3XLarge. These items are designed to maximise comfort, improve local circulation, and boost endurance and recovery. Innovative items in the women’s line include the Women’s Sports Bra, which comes in desert or black.
The following items combine fashion and function to energise the body, enhance local circulation, and support active lifestyles: women’s shorts in black or desert taupe in sizes extra-small through 2XLarge ($69), women’s tank in charcoal heather and heather winter sky in sizes extra small through 2XLarge ($59), and 28″ women’s leggings in black or desert taupe in sizes extra small through 2XLarge ($109).