regenagri raises the bar of integrity through Haelixa’s DNA marking solution

Zürich, Switzerland – August 20, 2024. Haelixa and regenagri have joined forces to spearhead the advancement of regenerative agriculture. Their innovative approach to monitoring and improving regenerative farming systems and ensuring the integrity of the supply chain using forensic science. Central to this approach is DNA marking and testing, a pioneering technology that transforms the traceability and verification of regenagri- certified products.

Following the recent launch of the regenagri Traceability Program, Haelixa has been the first traceability provider approved for the program. Haelixa’s marking and testing involve adding unique, identifiable DNA sequences onto

textile fibers or other raw materials. These markers can be traced through every stage of the supply chain, ensuring that the fibers or raw materials used in regenagri products are genuine and meet the stringent standards set by regenagri. The testing method at each node is qPCR, which provides a forensic result. Haelixa’s reports comply with import and export regulations worldwide, providing proof of the product’s origination. The DNA testing by Haelixa provides a reliable third-party method to verify the data supporting the chain of custody.

The collaboration between Haelixa and regenagri sets a new benchmark for regenerative
agriculture. By integrating advanced DNA marking and testing technology, this
partnership ensures the highest levels of traceability. It supports the integrity of regenagri claims throughout the supply chain, from farms to finished products. This joint effort drives the global movement towards more transparent and resilient agricultural systems, benefiting consumers, farmers, and the environment.

Haelixa is equally committed to enhancing trust and verification in the textile industry.
“Our DNA technology is designed to provide an unmatched level of assurance regarding
the origin of products,” said Gediminas Mikutis, CTO of Haelixa. “Through the partnership with regenagri, we extend these benefits to the regenerative sector, ensuring that certified products are trustworthy and verified.”

According to Franco Constantini, CEO of regenagri, the inauguration of the regenagri Traceability Program is a significant step towards the organization’s commitment to openness and honesty. He explains, “It answers the rising demand for rigorous Traceability guarantee confirms the origin of regenagri goods with outstanding precision.”

Regenagri, in collaboration with Haelixa, offers forensic and digital traceability solutions, setting a new industry standard. This displays a commitment to improving confidence and verification in sustainable agricultural techniques, which benefits consumers. Farmers and the environment.

About Haelixa
Haelixa revolutionises supply chain traceability with Swiss DNA marking technology. The
solution ensures complete transparency from raw materials to finished products. Simple

and easy to install, Haelixa helps customers comply with regulations, validate product

claims, prevent scandals, and maintain brand trust.

About regenagri
regenagri® is a global regenerative agriculture framework for securing the health of the
land and the wealth of those who live on it. It supports farms and organisations to
transition to holistic farming systems that increase soil health, encourage biodiversity,
reduce carbon footprint and enhance climate resilience. regenagri® provides standards
and digital tools to certify impact and to assure the integrity of regenagri materials from
farms to finished products. The regenagri® program is owned and managed by
Regenagri C.i.C., a Community Interest Company registered in the United Kingdom.
https://regenagri.org/

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