Reiconics collection unveiled at Denim PV

Denim manufacturer Evlox, Jeanologia and Recover will showcase the new Reiconics recycled denim capsule collection at Denim Première Vision in Milan which is taking place from November 23-24.

The collection is the result of a collaborative project between the three companies, combining expertise from each to improve circularity from fibre to finish.

Made from a combination of Recover recycled cotton and cotton grown in Spain, the collection is GRS certified and features 14 pieces each displaying a variety of finishes generated using technology by Jeanologia aimed at reducing water and energy consumption, and eliminating damaging emissions and discharge.

One jacket in the Reiconics collection, using 32% Recover recycled fibre and Jeanologia finishing technology, has been calculated to save up to 760 litres of water compared to a jacket made with virgin cotton and treated with traditional finishing techniques.

“Recover is proud to be part of the Reiconics collection, a groundbreaking project that will pave the way towards a more sustainable future,” said Recover CEO Alfredo Ferre. “Together we are offering brands a pathway to reduce their environmental impact caused by raw material production and waste.”

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