Revolutionary Textile Recycling: Camira Launches Groundbreaking “Revolution” Range

Camira, a leading innovator in interior fabrics, has set a remarkable milestone in sustainable textile manufacturing with the launch of its cutting-edge Revolution range. In a first-of-its-kind initiative, the Revolution fabrics are produced using advanced textile recycling capabilities from Camira’s newly established subsidiary, iinouiio, making them truly eco-friendly and closing the loop on waste materials.

Inspired by a local, traditional technique of wool recycling known as shoddy manufacturing, Revolution aims to breathe new life into age-old practices that once flourished in Yorkshire during the 1800s. Shoddy manufacturing involved recycling used wool garments to create new yarn and fabric, but its decline came with the rise of synthetic materials like polyester in the late twentieth century.

However, with iinouiio at the helm, the legacy of West Yorkshire wool reprocessing and recycling is experiencing a grand resurgence. The last shoddy manufacturer may have closed its doors in 2000, but iinouiio’s state-of-the-art facilities and innovative methods are bringing a fresh perspective to sustainable fabric production.

The process of creating Revolution begins with Camira’s waste wool yarns, which are meticulously sorted into color groups. These yarns are then subjected to a series of mechanical processes, including pulling apart, shredding, and stripping, to transform them back into their fiber form. Once the recycled wool fibres are ready, they are seamlessly blended with virgin wool and undergo carding, spinning, and weaving into exquisite fabric.

“Revolution is a testament to our commitment to sustainability and our passion for preserving traditional craftsmanship,” said Camira’s spokesperson. “By upcycling our own waste wool and tapping into the knowledge of shoddy manufacturing, we have managed to develop a truly ground-breaking range of fabrics that not only look and feel great but also have minimal impact on the environment.”

Revolution fabrics boast exceptional commercial performance levels, thanks to the incorporation of high-quality wool yarns and cutting-edge machinery. The range is available in a captivating selection of ten shades, ranging from classic tones that exude timeless elegance to contemporary hues that breathe modern sophistication.

With sustainability at the core of its ethos, Camira’s Revolution range is set to revolutionize the interior design industry by offering eco-conscious businesses and consumers a responsible choice without compromising on quality and aesthetics. The company’s dedication to preserving the environment while honoring traditional techniques showcases a visionary approach that could potentially influence the entire textile industry.

As Camira takes the lead in sustainable fabric manufacturing, the Revolution range stands as a testament to the power of innovation and determination in creating a greener and more sustainable future.

About Camira: Camira is a renowned global textile manufacturer specializing in interior fabrics. With a history dating back to 1974, the company has continually strived to push the boundaries of fabric design and sustainability, creating solutions that enrich both spaces and lives. Camira’s commitment to sustainable practices and innovative thinking has garnered accolades and recognition worldwide.

About iinouiio: iinouiio is a pioneering subsidiary of Camira, established to explore and develop advanced textile recycling capabilities. By combining cutting-edge technology with traditional craftsmanship, iinouiio seeks to create a positive impact on the environment and set new standards for sustainability in the textile industry.


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