Sales of Toilet Care Products are forecasted to reach US$ 8.1 billion by 2033

According to Fact.MR, sales of toilet care products are expected to grow steadily at a compound annual growth rate (CAGR) of 3.4%, reaching a market worth of US$ 8.1 billion by 2033. This represents a significant increase from the current market value of US$ 5.8 billion by 2023.

Toilet care products play a crucial role in maintaining a hygienic environment and preventing the spread of diseases such as diarrhea by eliminating harmful germs. These products come in various forms, including liquids, in-cistern devices, and others, all aimed at ensuring a clean and sanitized toilet.

Manufacturers are continuously innovating in this sector to differentiate their products, such as adding fragrances for a pleasant user experience. The primary growth opportunity for toilet care products lies in emerging economies and developing countries, where rapid population growth and inadequate toilet facilities are prevalent.

In these vast markets, increasing health awareness and rising per capita income are driving the demand for toilet care products. However, traditional cleaning products like phenyls and acids are still commonly used in some emerging markets, posing a challenge to market growth.

Nevertheless, factors like the expansion of innovative product ranges, evolving lifestyle trends, heightened hygiene awareness, increased spending on toilet hygiene products, and the introduction of eco-friendly alternatives are expected to further boost the sales of toilet care products, including bathroom cleaners, toilet paper, bathtub cleaners, and more.

As per the forecast of Fact.MR, the toilet in-cistern devices segment is slated to touch a value of nearly US$ 1,498 Mn in the year 2022. This represents a moderate CAGR growth during the assessment period of 2017-2022. The toilet in-cistern devices segment is estimated to account for more than one-fourth of the revenue share of the product type segment by the year 2017 end and is expected to gain in market share by the year 2022-end.

As per the forecast of Fact.MR, the grocery store segment will reach a value of nearly US$ 1,039 Mn in the year 2017. This represents a sluggish CAGR growth during the forecast period. The grocery store segment is estimated to account for more than one-fifth of the revenue share of the sales channel segment in the year 2017 end and is expected to lose market share by the end of the year 2022.

As per the forecast of Fact.MR, the bottle segment is slated to reach a value of nearly US$ 3,170 Mn in 2022. The bottle segment is expected to gain some market value by the end of the year 2022. The largest share is contributed by the APEJ region in the bottle segment.

Fact.MR forecasts the China toilet care products market to grow from US$ 465 Mn in 2017 to US$ 567 Mn in 2022. This represents a compound annual growth rate (CAGR) of 4% from 2017 to 2022.

Market Segmentations:

·         By Product Type: Toilet Floor/Tile Cleaners, Faucet Cleaners, Basin Cleaners, Bath Tub Cleaners, Automatic Toilet Bowl Cleaners, Toilet Paper, Other Products

·         By Packaging Type: Bottles, Pouches, Others

·         By Distribution Channel: Supermarkets/Hypermarkets, Convenience Stores, Online Retail Stores, Other Channels

·         By Region: North America, Latin America, Europe, APAC, MEA

The report has also profiled leading players in the global market for toilet care products, which will remain active through 2022. These include companies such as Procter & Gamble Company, SC Johnson & Son, Inc, Henkel AG & Co.KGaA, Nice Group, Kobayashi Pharmaceutical Co., Ltd, Dabur India Limited, Unilever N.V, Johnson & Johnson, Church & Dwight Co., Inc., Kao Corporation, Ecover and Dainihon Jochugiku.

Competitive Landscape:

Key players in the toilet care product industry are actively engaged in launching innovative products to broaden their market reach and enhance revenue streams.

Recent Developments:

In December 2022, Zero Co, an Australian company specializing in home care and personal care products, unveiled its inaugural toilet paper line crafted entirely from 100% recycled paper. This launch aligns with the company’s overarching objective of eradicating single-use plastic from its product offerings.

In December 2022, The Cheeky Panda, a firm dedicated to providing sustainable tissue alternatives, introduced its latest offering: naturally colored Bamboo toilet tissue. This product launch was prompted by consumer demands for eco-friendly options in the market.

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