Women’s ethnic wear brand targets 20–25 additional Telangana stores over the next two years
Women’s ethnic wear brand SHREE has entered Hyderabad with its first retail store in the city and plans to open 20 to 25 more outlets across Telangana over the next two years. The new store at TNR North City Mall expands the brand’s physical retail presence in a state where it already has an established online customer base.
SHREE Opens 1,500 Sq. Ft. Store in Hyderabad
The Hyderabad outlet was inaugurated by Ramya Kailasa, Femina Miss India Telangana 2026, along with SHREE Co-founders Sandeep Kapoor and Sheetal Kapoor.
Located at TNR North City Mall, the 1,500 sq. ft. store offers women’s ethnic and contemporary apparel across categories including sarees, kurtas, kurta sets with dupattas, kurtis, tunics, co-ords, wide-leg pants and leggings.
The products use fabrics such as cotton, linen, Banarasi silk and chiffon. The designs are developed in-house and marketed under SHREE’s private label.
Brand Plans Telangana Retail Expansion
SHREE currently operates more than 130 stores across India and international markets. In Telangana, the brand has built a customer base through its online operations.
The company said it has sold more than 7.5 million outfits to date and reached over 2.5 million households nationally.
As part of its Telangana expansion, SHREE plans to establish 20 to 25 additional stores in the state over the next two years.
Online and International Retail Network
SHREE distributes its products through its own website as well as online marketplaces including Myntra, Amazon and Nykaa Fashion.
Its international retail operations include stores in Dubai, Abu Dhabi, Sharjah and Riyadh.
Company Highlights Local Manufacturing Opportunities
Sandeep Kapoor, Chairman and Managing Director, SHR Lifestyles Pvt. Ltd., said the company’s existing online customer base in Telangana supported its decision to expand its physical retail presence in the state. He added that the expansion would also create opportunities for local tailoring units and skilled artisans.
Sheetal Kapoor, Co-founder, SHR Lifestyles Pvt. Ltd., said the brand focuses on comfort, fit and functionality across its workwear and occasionwear collections, adding that physical stores allow customers to experience the fit and fabric before purchasing.
SHREE’s Brand Portfolio
SHREE operates under SHR Lifestyles Pvt. Ltd. and was established in 2009. The brand offers modern ethnic wear for women across everyday, workwear and occasionwear categories.