TechnoSport, one of India’s leading activewear brands, has unveiled MILLENOVA, a new performance apparel collection that blends nostalgia with innovation by drawing inspiration from traditional Indian street games and everyday outdoor activities.
Built around the theme “Childhood Moves,” the collection celebrates iconic games such as Patang, Bambaram, Goli, Pakida, Pitthu, and Sling Shot, translating these familiar memories into contemporary activewear through subtle embroidered motifs, chest graphics and retro-inspired colour palettes.
The collection features a range of T-shirts, gym vests, crewnecks and mock-neck tees, available in colours including Teal, Woodland Gray, Midnight Blue, Ash, Yellow and Chili Flakes. Prices start at ₹350, making performance apparel more accessible to Indian consumers.
Developed through TechnoSport’s vertically integrated manufacturing ecosystem, the MILLENOVA range combines storytelling with advanced fabric technologies. Selected garments feature MATPIQ fabric for enhanced softness, while the collection incorporates TechnoCool+ for rapid moisture management and cooling, TechnoGuard for antimicrobial protection, UPF50+ for blocking up to 98% of harmful UV rays, along with anti-static and odour-control properties for improved all-day comfort.
The launch reflects TechnoSport’s strategy of expanding activewear beyond fitness into versatile everyday apparel that supports work, travel, casual outings and outdoor activities without compromising performance.
Commenting on the launch, Sumit Kumar Santhalia, Co-founder and Director of TechnoSport, said that the collection captures the spirit of childhood movement while leveraging more than 17 years of textile innovation.
“Some of the strongest memories of movement come from the games we played growing up. MILLENOVA brings that spirit into the present through activewear designed for how people move today. Powered by over 17 years of fabric innovation and vertically integrated manufacturing, the collection combines comfort, performance and everyday versatility,” he said.
Anirudh Pratap, Head of Product & Design at TechnoSport, added that every element of the collection has been designed to balance contemporary aesthetics with functional performance.
“Our goal was to create activewear that performs equally well during workouts and everyday activities, while delivering style, comfort and ease of movement,” he said.
The MILLENOVA collection will be available through TechnoSport’s official online store, leading e-commerce platforms, exclusive brand outlets, general trade partners and select offline retail stores across India.
With this launch, TechnoSport continues to strengthen its position in India’s growing activewear market by offering performance-focused apparel infused with culturally relatable design stories.