[Sweden, Stockholm – September 4, 2024] The Swedish company Circulose, which invented the circular material Circlulose, which is created entirely of textile waste, is pleased to announce that it has partnered with renowned American lifestyle brand Faherty Brand to introduce a new line that features Circlulose. With this collaboration, the fashion sector takes a big step toward sustainability by providing customers with high-quality circular clothing.
CIRCULOSE is a revolutionary material that is created into high-performing items using only 100% recycled textiles, such as used cotton clothing and factory leftovers. Through their partnership with Faherty Brand, CIRCULOSE is featured in a line that combines classic style with a commitment to lessening environmental effect.
“Over the past months, Faherty Brand has been diligently working with suppliers to develop our Fall 2024 launch of viscose made with CIRCULOSE. This adoption contributes to a positive environmental impact, aligning with our broader impact goals. It also supports our commitment to Canopy by encouraging the use of Next Generation fibers. By integrating CIRCULOSE into our products, we’re taking significant steps towards a more circular and responsible fashion industry,” said Lisa Diegel, Director of Global Sustainability at Faherty Brand.
“Collaborating with Faherty Brand and incorporating CIRCULOSE into the collection is an exciting way to advance our common goal of circular fashion.” This relationship is evidence of excellent teamwork focused on putting in place a scalable circularity paradigm. The only Next Gen material that is widely accessible and composed entirely of recycled fabrics is called CIRCULOSE. “We appreciate your belief in our vision and your assistance in our efforts to move the fashion industry toward a more sustainable future,” stated Anna Sammarco, Circulose’s senior director of business development and strategy.
The first clothing line from Faherty Brand to employ CIRCULOSE is available now; further items will be released in the spring of 2025. Through this partnership, Faherty Brand is showcasing not just the fabric’s adaptability but also their continuous attempts to integrate sustainable practices into all aspects of their production processes.
The collection’s compatibility with Canopy Planet’s objectives highlights Faherty Brand’s dedication to promoting Next Generation fibers and improving the environment.
Online and in-store at Faherty Brand are currently carrying the new range. Consumers may appreciate clothing that combines the creative, circular advantages of CIRCULOSE with the brand’s distinctive laid-back style.
Go to www.circulose.com to find out more about Circulose.
Concerning Circulose
A Swedish sustain-tech startup named Circulose has created a patented technique that allows cellulosic textile waste, such old cotton clothing and production scraps, to be recycled and converted into a new substance called CIRCULOSE. Circulose (formerly Renewcell) won the 2023 World Changing Ideas Awards and was named one of the World’s Most Innovative Companies by Fast Company in 2021. Additionally, CIRCULOSE was listed as one of the 100 Best Inventions 2020 by TIME Magazine. The goal of the award-winning startup, which was founded in 2012 by visionaries from Stockholm’s KTH Royal Institute of Technology, is to make fashion circular.
Concerning Faherty Brand
Faherty is a family-run business that was started in 2013 by Alex, Mike, and Kerry. Its foundation is the best goods, constant improvement, and positive energy dissemination. The organization is guided by five fundamental principles: excellence, authenticity, unity, positive energy, fulfillment of commitments, and aware, fearless, and inclusive leadership. Faherty takes a holistic approach to living their beliefs and how they show up for their communities, customers, partners, and the world. They draw inspiration from the sun and waves and base their business on their Guarantee of Quality.