STOCKHOLM, Sweden, February 25, 2025 – Leading the movement towards transparency and sustainability in fashion, TrusTrace, adidas, and Tapestry will headline a key panel discussion at SXSW 2025 titled:
“Honest Marketing and Circularity: A New Era for Fashion.”
Scheduled for March 7th at 2:30 PM CT, this insightful session will explore the importance of transparent data, Digital Product Passports, and technology in shaping responsible consumer choices and fostering deeper brand trust.
Panelists:
- Sigrid Buehrle, SVP Sustainability and ESG, adidas
- Logan Duran, VP of ESG and Sustainability, Tapestry
- Anja Sadock, SVP of Marketing, TrusTrace
- Brooke Roberts-Islam, Founder of TECHSTYLER & Forbes Senior Contributor (Moderator)
The Shift Towards Transparency in Fashion
Fashion is evolving from a storytelling-driven industry to one built on data-backed transparency. Industry leaders will share insights into how technology and AI are revolutionizing sustainability and consumer engagement.
🗣 Sigrid Buehrle, adidas:
“Providing transparent product information is critical to building consumer trust. At adidas, we prioritize tracking materials from sourcing to production through robust data systems.”
🗣 Logan Duran, Tapestry:
“Sustainability claims must be grounded in facts, not promises. Transparency strengthens trust among customers, investors, and stakeholders.”
🗣 Anja Sadock, TrusTrace:
“Technology and AI are making data-driven transparency more accessible, enabling real impact and empowering consumers to make informed, sustainable choices.”
🗣 Brooke Roberts-Islam, Moderator:
“Fashion marketing has long been clouded by vague sustainability claims. Brands now have a responsibility—and an opportunity—to share evidence-based information to rebuild consumer trust.”
Join this influential discussion at SXSW 2025 and be part of the future of honest marketing and circularity in fashion.