Wrangler, the renowned denim brand, has recently announced a multi-year collaboration with Lainey Wilson, a rising star in the country music scene who was awarded the CMA female vocalist of the year and nominated for the most ACM Awards in 2023. The partnership is set to feature Wilson as the face of Wrangler’s fall/winter 2023 women’s collection, showcasing an array of jeans, jackets, and tops.
As part of the collaboration, Wilson will support the brand by featuring in campaign imagery, creating social media content, exclusively wearing Wrangler denim during her performances, and appearing at select meet-and-greet events. The partnership is a perfect match for Wilson, given her love for denim and passion for the western lifestyle, as evidenced in her highly-anticipated album, Bell Bottom Country, and her successful Country with a Flare Tour.
Wilson’s immense influence in the western and country music industry is expected to make the collaboration a success. She is set to perform at several high-profile festivals in 2023, including CMA Fest, Stagecoach, Watershed, and Lollapalooza. Additionally, Wilson has made a name for herself in the acting world, having recently appeared in season five of the hit series Yellowstone, which Wrangler has collaborated with numerous times through costuming and the official Wrangler x Yellowstone Collection.
Holly Wheeler, Wrangler’s Vice President of Global Marketing, expressed her excitement about the partnership, acknowledging Wilson’s inspirational journey from a PRCA flag girl to an award-winning musician. The fall/winter 2023 women’s collection will include key styles such as a denim vest, printed bootcuts, trumpet flare and velvet flare bottoms, a denim sherpa jacket, and western button-down tops. Fans of both Wrangler and Lainey Wilson can look forward to experiencing the synergy of this exciting collaboration.