Archroma and swatchbook Join Forces to Revolutionize Colour Accuracy in Fashion and Textile Industry

Archroma, a global leader in sustainable color and specialty chemicals, has partnered with swatchbook, the renowned platform for material digitalization and sourcing, to bring its extensive portfolio of 5,760 Color Atlas colors to the forefront of the fashion and textile community.

This groundbreaking collaboration marks a significant milestone in the industry’s pursuit of elevated color accuracy and enhanced efficiency within the increasingly technology-driven and integrated supply chain. By integrating Archroma’s cutting-edge systems into swatchbook’s industry-leading digital tools, designers and manufacturers will benefit from unparalleled color precision, lower costs, and shortened turnaround times.

“At Archroma, we are unwavering in our commitment to developing sustainable color solutions for the fashion and textile industry,” stated Chris Hipps, Head of Strategic Business Development at Archroma. “Enriching swatchbook’s digital tools with Archroma’s expertise in color and chemistry will provide brands and their suppliers with the competitive edge needed to thrive in today’s fast-paced digital world.”

Jason Eric Brown, Chief Business Development Officer of swatchbook, expressed his excitement about the partnership, saying, “This collaboration will allow us to harness Archroma’s profound knowledge in color and chemistry, empowering our customers to create more accurate and consistent digital material colorways. By leveraging the Color Atlas and its extensive range of colors, designers will be able to rapidly develop precise digital representations of their products, streamlining the design process and enabling seamless visualization.”

The Color Atlas, introduced by Archroma in 2016, has become a go-to resource for fashion designers and stylists seeking instant color inspiration that can be seamlessly incorporated into production. Now, with the integration of the 5,760 Color Atlas colors on swatchbook, designers can swiftly create accurate digital colorways and visualize their final products with ease. These digital swatches can then be easily shared with manufacturing partners, providing access to essential swatchbook metadata, including material composition, weight, and color information.

Furthermore, the adoption of digital materials supported by trusted technology significantly reduces the need for physical samples and eliminates the reliance on physical swatchbooks, offering substantial environmental benefits and cost savings for brands and suppliers alike.

As the fashion and textile industry continues to embrace digital transformation, the partnership between Archroma and swatchbook sets a new standard for color accuracy, efficiency, and sustainability. With this collaboration, designers and manufacturers can navigate the dynamic demands of the modern market, ensuring that their creations shine with unparalleled vibrancy, while optimizing their operations and environmental impact.


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