Switzerland, Pratteln, February 25, 2025 At the forthcoming PERFORMANCE DAYS in Munich, Archroma, a world pioneer in speciality chemicals for sustainable solutions, will unveil its improved High IQ® Lasting Colour guarantee program. The program’s high performance standards satisfy consumers’ increasing desire for clothing that lasts longer. It will also feature end-to-end solutions that enable companies to meet the needs of a wide range of consumers in the sportswear, sports fashion, athleisure, and workwear sectors while providing performance and sustainability.
Archroma’s innovative approach to sustainable functional fabrics enables businesses to provide the features and advantages that modern customers need, like the best possible fit and comfort, efficient moisture management, odour control, and colours that hold up well after several washings. Dhirendra Gautam, VP of marketing at Archroma, stated, “Performance Days is the perfect platform for us to share innovations that add value and drive differentiation in competitive markets.”
Clothes that seem brand new via multiple washings
In order to incorporate its most cutting-edge and environmentally friendly intelligent textile effects, Archroma is expanding its well-known High IQ® performance assurance program. Mills and brands will be able to fulfil strict industry standards while providing performance, protection, and comfort thanks to the new program, which includes updated hangtags and labelling.
High IQ® Lasting Colour, the first High IQ® program to be reintroduced, uses the most cutting-edge color-retention technologies from Archroma to make sure that clothes remain brand new for longer—dark hues that stay dark and bright shades that maintain their intensity. By using up to 50% less water and energy during processing, High IQ® Lasting Colour, which is powered by carefully chosen AVITERA® SE and NOVACRON® dyes, also helps mills and brands lessen their environmental impact.
Complete answers for each activity and item of clothing
In addition to improving the wearer’s comfort and performance, functional performance clothing should also influence sustainability and fashion trends.
Drawing on the industry’s broadest product portfolio, Archroma has a wide range of tailor-made sustainable solutions for sportswear, athleisure and workwear brands that want to offer benefits like long-lasting colors, effective moisture management, temperature regulation, odor control, protection and safety, improved durability, and comfort and fit.
The Archroma team is demonstrating these capabilities by bringing the company’s robust end-to-end SUPER SYSTEMS+ solutions to PERFORMANCE DAYS. Fiber-specific wet processing solutions with quantifiable environmental impact, long-lasting colours and functional effects, and cleaner chemistries that get rid of hazardous or controlled compounds are all included in the SUPER SYSTEMS+ suite.
Specialised Super Systems+ solutions will be available for visitors to experience during PERFORMANCE DAYS. These include the innovative AVITERA® GENERATION NEXT line of sustainable cellulosic dyes; fluorine-free PHOBOTEX® durable water repellents; the new Sanitized® OX20 family of durable odor-neutralizing solutions; and EarthColors® technology, which turns food and agricultural waste into high-performance dyes.
Visit PERFORMANCE DAYS to meet the Archroma team.
Twice a year, PERFORMANCE DAYS are presented to promote seasonal sourcing and exclusively focus on new developments and trends in functional fabrics. About 500 worldwide suppliers will be exhibiting at the March 2025 edition of the exhibition in Munich, which is anticipated to draw about 3,000 specialised visitors, including designers, product managers, and purchasing professionals. Additionally, the event draws online participants from all over the world as well as digital exhibitors.
For PERFORMANCE DAYS on March 5–6, 2025, stop by Archroma in Munich at Booth T17 Hall C5, Messe München.
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