Design for Circularity is the latest capsule collection of eight responsible denim pieces being launched by Soorty, one of Pakistan’s largest vertically integrated denim companies.
The collection was previewed during January at the Kingpins exhibition and at Soorty’s own showroom event in New York. It was developed in collaboration with The Lycra Company, Lenzing, Marmara Hemp and Jeanologia and emphasises a commitment to making quality clothing while raising awareness of the environmental and social impact of fashion production and consumption.
Design for Circularity is the latest capsule collection of eight responsible denim pieces being launched by Soorty, one of Pakistan’s largest vertically integrated denim companies.
The collection was previewed during January at the Kingpins exhibition and at Soorty’s own showroom event in New York. It was developed in collaboration with The Lycra Company, Lenzing, Marmara Hemp and Jeanologia and emphasises a commitment to making quality clothing while raising awareness of the environmental and social impact of fashion production and consumption.
The collection brings together fibre innovations, including recycled cotton produced in the company’s latest recycling facility, and laundry and finishing conducted by Jeanologia at its new hub in Miami.
To tie in with the main goal of transparent communication, the supply chain partners attached labels to each garment enabling consumers to review not only what goes into making them but also how they were treated.