In a groundbreaking move that promises to reshape the landscape of the baby and adult pants industries, Ontex Group is introducing two game-changing innovations: the DreamshieldTM and X-CORE technologies. These innovations are poised to address the evolving demands of consumers, offering unparalleled ease of use, discretion, and leakage protection.
The baby pants sector, traditionally seen as an aid in early potty training, is undergoing a remarkable transformation. Ontex’s DreamshieldTM technology introduces a back pocket that takes leakage protection to a whole new level. This advancement is expected to drive a shift towards extended usage, including nighttime wear. As per the latest Nielsen data for the 12-month period ending in April 2023, baby pants have exhibited remarkable growth at an astonishing rate of 13% in Europe. This surge is primarily fueled by the embrace of retail brands, solidifying the position of baby pants as the volume-growing segment on the continent. Industry experts at Euromonitor predict that this trend will continue over the next five years, attributing it to the increasing acceptance of pants among parents.
However, Ontex’s innovations are not confined to the baby pants market alone. The adult pants sector is also set to witness a significant revolution. Annick De Poorter, the Chief Innovation and Sustainability Officer at Ontex, highlights the company’s extensive experience in the healthcare sector as a driving force behind their success in creating absorbent pants for adults. De Poorter emphasizes that Ontex understands the needs of individuals with moderate incontinence who lead active lives. The company’s commitment to affordability, discretion, and ease of wear has resulted in a line of adult incontinence pants that cater to the needs of millions.
As per Ontex’s estimations, a staggering one in four women over the age of forty and one in nine men over sixty experience some form of incontinence. These individuals, often faced with the challenge of leading a normal life, now have a solution that empowers them to do just that, without compromising on comfort or convenience.
The X-CORE technology, a remarkable feat of engineering, has been instrumental in creating an innovative core that addresses the three core needs of consumers in this category: protection, comfort, and discretion. This technology, coupled with DreamshieldTM, has not only transformed the performance of baby pants but also invigorated the adult pants market.
In the words of Annick De Poorter, “When it comes to absorbent pants for adults, many people were taken by surprise – but not us. We have been at the forefront of the development thanks to our experience in the healthcare sector.” She goes on to highlight the potential of adult incontinence pants in enabling individuals to lead fulfilling lives despite the challenges they face.
Ontex Group’s bold innovations have not only captured the attention of the industry but are poised to become the cornerstone of future growth in both the baby and adult pants sectors. With DreamshieldTM and X-CORE technologies, Ontex is undoubtedly paving the way for a more comfortable, confident, and inclusive future.